Bioo Biotechnologyske Lamp troch Kutuko Studio

Bioo Biotechnologyske Lamp troch Kutuko Studio is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Goud yn de kompetysje-kategory Film, Fideo en Animaasje Ûntwerp.

GoudFilm· 2023

Bioo Biotechnologyske Lamp

troch Kutuko Studio

Klant: Kutuko Studio S.L.

A' Design Award yn Goud Winner yn de kategory Film

78,090

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #144872

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Bioo Biotechnologyske Lamp

Bioo, de biologyske switch. In lampe dy't wurdt aktivearre troch it oanreitsjen fan in plant dy't rêstend op 'e efterljochte pot is makke fan duorsume materialen lykas keramyk en kurk. Dit is Bioo lux, it juwiel dat de kâns joech om byldzjende keunst en kreativiteit mei hege ynfloed te meitsjen om te passen by de ynnovaasje en technology fan dizze nije lansearring. Fan it begjin ôf wie it doel dúdlik, in spektakulêre, elegante en estetyske fideo te generearjen.

De Erkenning

Oer de A' Design Award yn Goud

Bioo Biotechnologyske Lamp is in winner fan de A' Design Award yn Goud, in ekstreem prestisjeuze erkenning foar earste-klas, prachtige en treflike ûntwerpen. Goudwinners binne tige ynnovative, fisionêre en glamoureus ferbjusterjende skeppings dy't it sjeny, de wiisheid en de feardigens fan har ûntwerpers wjerspegelje. Fan Bioo Biotechnologyske Lamp wurdt ferwachte dat it in tige priizge, trendsettende en monumintale útfining is dy't unferlykbere wearde leveret. Dit winnende ûntwerp fan de A' Design Award yn Goud is in spektakulêr, respektearre projekt dat grutte foardielen bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Bioo Biotechnologyske Lamp makket yntinse gefoelens fan begearte, stekt passy oan, stimulearret kreativiteit en fassinearret ús.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
Ofmjittingen & Ferpakking: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Labels: 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
Produksjetechnology: To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
Untwerpútdaging: The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
Undersyk: The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
Ynspiraasje: We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
Projektdoer: The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
Operaasjestreamferrin: The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patinten: Kutuko Studio S.L.
Teamleden: - Creative Director:
Carlos Cabrera
Ibón Vergara

- 3D Artist:
Mario Fides
Javier García

- 2D Artist:
Víctor Angulo

-SFX:
Rodrigo Marchán
Ofbyldingskrediten: Boutique Visual Kutuko Studio, Bioolux, 2021