Nunn Bush 3D-Produktanimaasje troch Mateus Morgan

Nunn Bush 3D-Produktanimaasje troch Mateus Morgan is in heech wurdearre winner fan de tige prestizjeuze 2023 A' Design Award yn Sulver yn de kompetysje-kategory Film, Fideo en Animaasje Ûntwerp.

SulverFilm· 2023

Nunn Bush 3D-Produktanimaasje

troch Mateus Morgan

Klant: Morgan Studio

A' Design Award yn Sulver Winner yn de kategory Film

64,362

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #150585

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Nunn Bush 3D-Produktanimaasje

It projekt is makke om alle funksjes fan it produkt op in leuke manier sjen te litten troch ynformatyf te wêzen, mar sûnder ferfelend te wêzen. It doel wie om de bou fan de skuon sjen te litten. De ynspiraasje kaam troch it ûndersyk nei eleminten dy't it produkt fertsjintwurdigje kinne, lykas de natuer mei alle kleuren en stimmingen. De skuon waard modeleare mei foto's as referinsje en hurde oerflak 3D-modelleringstechniken. Foar modellering brûkten ûntwerpers de software C4D. Alle tekstueren binne makke mei learen tekstuer en guon Photoshop-borstels. Vray waard brûkt foar rendering en Houdini foar simulaasjes.

De Erkenning

Oer de A' Design Award yn Sulver

Nunn Bush 3D-Produktanimaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Nunn Bush 3D-Produktanimaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Nunn Bush 3D-Produktanimaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
Labels: shoe, 3d animation, shoe animation, product animation, 3D, lookdev
Produksjetechnology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
Untwerpútdaging: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Undersyk: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Ynspiraasje: The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
Projektdoer: 2 months
Operaasjestreamferrin: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Teamleden: Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca