Freeway Loud 3D-produktanimaasje troch Mateus Morgan

Freeway Loud 3D-produktanimaasje troch Mateus Morgan is in heech wurdearre winner fan de tige prestizjeuze 2024 A' Design Award yn Sulver yn de kompetysje-kategory Film, Fideo en Animaasje Ûntwerp.

SulverFilm· 2024

Freeway Loud 3D-produktanimaasje

troch Mateus Morgan

Klant: Morgan Studio

A' Design Award yn Sulver Winner yn de kategory Film

68,279

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #156123

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Freeway Loud 3D-produktanimaasje

Freeway Loud is in trijediminsjonale produktanimaasje makke foar in skuonmerk. De animaasje toant in skoech yn yndustriële omjouwings, dêr't masines it produkt ta libben lykje te bringen. De skoech waard modellearre mei hard surface-techniken yn 3ds Max, mei foto's as referinsje. Tekstueren waarden opboud út learbylden en digitale kwasten, en de sênes waarden rendere mei Vray op 1920 by 1080 piksels. De animaasje is makke foar online gebrûk, en it doel is om oandacht te lûken allinnich troch bylden, sûnder ferklearjende tekst.

De Erkenning

Oer de A' Design Award yn Sulver

Freeway Loud 3D-produktanimaasje is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Freeway Loud 3D-produktanimaasje wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Freeway Loud 3D-produktanimaasje is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Ofmjittingen & Ferpakking: 1920X1080
Labels: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Produksjetechnology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Untwerpútdaging: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Undersyk: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Ynspiraasje: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Projektdoer: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operaasjestreamferrin: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Teamleden: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca