Once Upon a Rabbit Primêre Funksje: Animearre Koartfilm troch Jesseter Wang and Hannah Sun

Once Upon a Rabbit Primêre Funksje: Animearre Koartfilm troch Jesseter Wang and Hannah Sun is in heech wurdearre winner fan de tige prestizjeuze 2026 A' Design Award yn Brûns yn de kompetysje-kategory Film, Fideo en Animaasje Ûntwerp.

BrûnsFilm· 2026

Once Upon a Rabbit Primêre Funksje: Animearre Koartfilm

troch Jesseter Wang and Hannah Sun

A' Design Award yn Brûns Winner yn de kategory Film

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Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #180467

Besjoch by A' Design Award Parseberjocht Priisbadge

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It Untwerp

Oer Once Upon a Rabbit Primêre Funksje: Animearre Koartfilm

Boektekst: Once Upon a Rabbit is in animearre ûntwerpprojekt ynspirearre troch de kulturele details fan it Lampionfeest en fisuele bernetiidsoantinkens. It wurk fêstiget in sêfte, ekspressive fisuele taal troch in kombinaasje fan dimensjonale foarm en hântekene gefoelichheid, wêrmei bylden makke wurde dy't sawol strukturearre as boartlik oanfiele. Weromkommende motiven lykas it knyn en Tangyuan, rystballen, wurde brûkt as fisuele ankers, wylst beweging, ritme en komposysje de sfear en kontinuïteit beklamje, wat resultearret yn in gearhingjende ûntwerpûnderfining dy't woartele is yn waarmte, fertroudens en kulturele resonânsje.

De Erkenning

Oer de A' Design Award yn Brûns

Once Upon a Rabbit Primêre Funksje: Animearre Koartfilm is in winner fan de A' Design Award yn Brûns, in heech prestisjeuze erkenning foar treflike ûntwerpen dy't har ûnderskiede troch kreativiteit, fernuft en tûkens. Brûnswinners binne tige feardige en opfallend kreative artefakten dy't de grutte ûnderfining, ferbylding en betochtsumens fan har ûntwerpers befêstigje. Fan Once Upon a Rabbit Primêre Funksje: Animearre Koartfilm wurdt ferwachte dat it in tige heech achte, bewûndere en dierber objekt is dat opmerklik profesjoneel en ynnovatyf is. Dit winnende ûntwerp fan de A' Design Award yn Brûns yntegrearret de bêste praktiken yn keunst, wittenskip, ûntwerp en technology en is treflik om syn omtinken foar detail. Once Upon a Rabbit Primêre Funksje: Animearre Koartfilm foldocht behoeften prachtich, reitsjet winsken, betsjoeveret gefoelens en sprekt nijsgjirrigens oan.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Ofmjittingen & Ferpakking: 16x9 video file
Labels: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Produksjetechnology: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Untwerpútdaging: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Undersyk: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Ynspiraasje: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Projektdoer: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Operaasjestreamferrin: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Teamleden: Jesseter Wang,
Hannah Sun
Ofbyldingskrediten: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]