Macau Light Festival 2018 TVC Primêre Funksje: Tv-reklame troch Puzzle Lai Meng Tak

Macau Light Festival 2018 TVC Primêre Funksje: Tv-reklame troch Puzzle Lai Meng Tak is in heech wurdearre winner fan de tige prestizjeuze 2020 A' Design Award yn Sulver yn de kompetysje-kategory Film, Fideo en Animaasje Ûntwerp.

SulverFilm· 2020

Macau Light Festival 2018 TVC Primêre Funksje: Tv-reklame

troch Puzzle Lai Meng Tak

Klant: Mirage Visuals

A' Design Award yn Sulver Winner yn de kategory Film

33,286

Ferifiearre Priiswinner

Ferifiearje Prisstatus foar #89403

Besykje Side Besjoch by A' Design Award Parseberjocht Priisbadge

Kleuren

It Untwerp

Oer Macau Light Festival 2018 TVC Primêre Funksje: Tv-reklame

Boektekst: Macau Light Festival 2018 TVC is in televyzjereklame makke om in stêdsljochtfestival te promoatsjen. De reklame presintearret it festival as in tiidtunnel. In earstepersoansperspektyf liedt de sjogger troch ljochtynstallaasjes, trijediminsjonale projeksjemapping en ynteraktive spultsjes. Pleatslike eleminten fan gastronomy, arsjitektuer, kultuer en kreativiteit wurde toand as ynstallaasjekeunst binnen de animaasje. Alle opnamen waarden pland yn in storyboard en test as in demobeweging yn trijediminsjonale software foardat der filme waard. Live-action-opnamen, fisuele effekten en motion graphics wurde kombinearre.

De Erkenning

Oer de A' Design Award yn Sulver

Macau Light Festival 2018 TVC Primêre Funksje: Tv-reklame is in winner fan de A' Design Award yn Sulver, in bûtengewoan prestisjeuze erkenning foar topûntwerpen dy't prachtich en yndrukwekkend binne. Sulverwinners binne tige briljante en ekstreem kreative wurken dy't de treflike ekspertize, it talint en de skerpsinnigens fan har ûntwerpers yllustrearje. Fan Macau Light Festival 2018 TVC Primêre Funksje: Tv-reklame wurdt ferwachte dat it in prachtich foarbyldwurk is, opmerklik profesjoneel en djip ynnovatyf. Dit winnende ûntwerp fan de A' Design Award yn Sulver is in tige opfallende, bewûndere útfining dy't foardiel bringt en de grinzen fan keunst, wittenskip, ûntwerp en technology ferleget. Macau Light Festival 2018 TVC Primêre Funksje: Tv-reklame is in skepping dêr't breed oerjûn wurdt, dy't winsken wekker makket, positive gefoelens bringt en ferwûnderjen en fernuvering opwekket.

Efter it Untwerp

Parsepakket

Credits, teamleden en technyske details levere troch de ûntwerper.

Unike Eigenskippen: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
Ofmjittingen & Ferpakking: HD 1920X1080 Video
Labels: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Produksjetechnology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Untwerpútdaging: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Undersyk: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Ynspiraasje: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
Projektdoer: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
Operaasjestreamferrin: Video file can be operated in every video player
Patinten: Copyrights belong to MIRAGE VISUALS 2019
Teamleden: Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang