Moose Piss Beòthachadh Sanasachd by Bruno Cintra

Moose Piss Beòthachadh Sanasachd by Bruno Cintra is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.

ÒrFilm· 2021

Moose Piss Beòthachadh Sanasachd

by Bruno Cintra

Client: Hermoso Compadre

Duais Òir A' Design Award Winner in Film Category

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Verified Award Winner

Verify Award Status for #119093

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Moose Piss Beòthachadh Sanasachd

'S e beòthachadh sanasachd a th' ann am Moose Piss a chaidh a chruthachadh mar phrìomh phàirt de dh'iomairt cur air bhog leanna. Tha am beòthachadh 40 diog a dh'fhaid, a' ruith aig 12 frèam san diog agus air a riochdachadh ann an rùn 4K. Chaidh tarraing làimhe a chur còmhla ri dealbhachadh agus peantadh didseatach, agus chaidh bathar-bog grafaigeach a chleachdadh airson co-dhèanamh agus deasachadh fuaime. Chaidh stoidhle eas-urramach agus èibhinn a thaghadh gus freagairt air caractar branda na leanna. Chaidh eileamaidean nàdarra ath-stoidhleachadh gus saoghal os-fhìor a thogail. Tha am beòthachadh an dùil airson bhidio air-loidhne agus ùrlaran nam meadhanan sòisealta.

The Recognition

About the Duais Òir A' Design Award

Tha Moose Piss Beòthachadh Sanasachd air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Moose Piss Beòthachadh Sanasachd na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Moose Piss Beòthachadh Sanasachd a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was created to be the main part of the beer launch campaign.
I used manual drawing techniques, combined with illustration and digital painting. In addition, 3 software were used to assist in the composition.
Dimensions & Packaging: A digital animation, meant to run on YouTube, Vimeo, Facebook and Instagram. It is 40 seconds long, with a frame rate of 12 frames/second. The resolution is 4k.
Tags: Beer, Animation, Illustration, design, modern.
Production Technology: Manual draw and graphic software like Photoshop, After Affects and Audition.
Design Challenge: Choose a style that matches the product's proposal.
Research: I researched how the target audience would react to an animation like this, turning points and impact for the brand. As insights, I realized that the public likes to try products with bold communication, which reinforced the desired concept.
Inspiration: I looked for an irreverent style that matched the beer brand. A modern and humorous illustration, to make a perfect combination with beer. In addition, I was also inspired by natural elements, and restyled them to create a "surreal world" for the animation.
Project Duration: 2 months.
Operation Flow: it is supposed to run on several players, and you can find the key points in seconds 04 ', 10', 20 ', 26' and 30'.
Patents: No patents.
Team Members: Bruno Cintra
Image Credits: No copyrights.