Temptress Moon Prìomh Fheum: Bhidio Chiùil by Fong Lok Kee Rocky

Temptress Moon Prìomh Fheum: Bhidio Chiùil by Fong Lok Kee Rocky is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.

IarannFilm· 2022

Temptress Moon Prìomh Fheum: Bhidio Chiùil

by Fong Lok Kee Rocky

Client: Pandora band

Duais Iarainn A' Design Award Winner in Film Category

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Colors

The Design

About Temptress Moon Prìomh Fheum: Bhidio Chiùil

Teacsa an Leabhair: Is e bhidio-chiùil beòthaichte a th' ann an Temptress Moon a chaidh a dhèanamh airson òran mu mar a bhios daoine a' freagairt ri amannan doirbh. Anns a' bhidio, chithear saoghal ann an ùpraid, far a bheil daoine de dhiofar chruthan a' ceangal, a' dannsadh agus a' faighinn neart còmhla. Tha inneach amh agus dàna a' cur an cèill an ùine chruaidh, fhad 's a tha dathan làidir is soilleir a' giùlan lùths dearbhach. Chaidh am beòthachadh a chruthachadh le Adobe After Effects agus Photoshop. Chaidh sreathan trì-thoiseachail agus plugan a chleachdadh gus faireachdainn de dh'àite a chruthachadh. Tha am bhidio a' ruith aig 25 frèam san diog ann an cruth 1920 le 1080. Is e an t-amas na coimhearsnaiche a thogail suas agus taic a thoirt do chothromachadh sa bheatha.

The Recognition

About the Duais Iarainn A' Design Award

Tha Temptress Moon Prìomh Fheum: Bhidio Chiùil air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Temptress Moon Prìomh Fheum: Bhidio Chiùil na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Temptress Moon Prìomh Fheum: Bhidio Chiùil airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The music video is for delivering the message of the song, which is about how people react when facing difficult time.
When the world is in turbulent chaos, people of different shapes connect each other to gain power and joyfulness. And hence, people are rejuvenated and gain back strength to fight against difficulties and enjoy themselves in the harsh time. To get a balance in life.
Dimensions & Packaging: 25 fps, 1920 x 1080 dpi
Tags: illustration, animation, joyfulness, chaos, catastrophe
Production Technology: Adobe After Effects
Photoshop
Design Challenge: In the music video, raw and bold textures were used to get the feeling of harsh time. Positive energy represented by strong and bright color. People of different shapes danced and connected.
Research: The animation was created by Aftereffects. 3D layers and the plugin "Trapcode" in Aftereffects were used to give more sense of space. It is quite a challenge to do similar effects without using 3D softwares.
Inspiration: The video was inspired by the depressing situation of our world faced throughout these years. In the face of such daunting atmosphere, for example the Covid-19 pandemic, the climate emergency, the struggle between political stands, humanitarian crises, people are tired and felt dejected.
Uplifting animation may help sending out positive energy to the audience.
Project Duration: The project started in Feb 2022 and finished in March 2022.
The video launched on youtube and TV stations on 14 March 2022.
Operation Flow: The video was made in uplifting tone and hence aimed to rejuvenate people who facing difficult times. People could get the positive vibe when watching the video.
Team Members: Rocky Fong
Image Credits: Song by Pandora
Composed by Anakin Foo
Arranged by Pandora