Pop Up Magazine Tha Tiotal Fosglaidh by Rafael de Araujo

Pop Up Magazine Tha Tiotal Fosglaidh by Rafael de Araujo is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Film, Bhidio agus Beothachaidh Competition Category.

AirgeadFilm· 2020

Pop Up Magazine Tha Tiotal Fosglaidh

by Rafael de Araujo

Client: Pop Up Magazine

Duais Airgid A' Design Award Winner in Film Category

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Colors

The Design

About Pop Up Magazine Tha Tiotal Fosglaidh

B ’e turas a bh’ anns a ’phròiseact gus sgrùdadh a dhèanamh air cùisean Teicheadh (cuspair airson 2019) gu eas-chruthach agus gu siùbhlach, a’ sealltainn na h-atharrachaidhean, rudan ùra agus a ’bhuil às an sin. Tha na h-ìomhaighean uile glan agus comhfhurtail a bhith a ’coimhead, an coimeas ris an fhìrinn mì-chofhurtail bhon ghnìomh teicheadh. Tha an dealbhadh an-còmhnaidh ag atharrachadh agus tha na cumaidhean morphing anns an dealbh-beò a ’riochdachadh gnìomh ath-ghlacadh, air adhbhrachadh le suidheachadh air choreigin. Tha ciall, mìneachadh eadar-dhealaichte aig teicheadh agus tha am beachd ag atharrachadh bho bhith spòrsail gu fìor.

The Recognition

About the Duais Airgid A' Design Award

Tha Pop Up Magazine Tha Tiotal Fosglaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Pop Up Magazine Tha Tiotal Fosglaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Pop Up Magazine Tha Tiotal Fosglaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensions & Packaging: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tags: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Production Technology: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Design Challenge: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Research: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiration: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Project Duration: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Operation Flow: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Team Members: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Image Credits: Rafael de Araujo, 2019.