Sister's Ice Cream Helado by Azadeh Gholizadeh

Sister's Ice Cream Helado by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.

ItajuMba'eñongatuha· 2020

Sister's Ice Cream Helado

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award Itaju Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #104285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sister's Ice Cream Helado

Ko envase oñemoheñói Sisters Ice Cream Compañía-pe g̃uarã. Ekipo de diseño oñeha'ã oiporu mbohapy kuñataĩ, omandu'áva umi omoheñóiva ko producto, sa'y vy'aite reheve oúva peteĩteĩva helado he'ẽporã guive. Peteĩteĩva sabor diseño-pe, helado forma ojeporukuaa personaje akã ñembo'y ramo, oikuavehápe peteĩ imagen ipyahúva ha interesánte helado envase rehegua. Ko diseño, iforma pyahúme, oikuaaukáite heta competidores apytépe ha oguereko venta yvate. Diseño oñeha'ã omoheñói envase original ha creativo.

The Recognition

About the A' Design Award Itaju

Sister's Ice Cream Helado ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Sister's Ice Cream Helado ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Sister's Ice Cream Helado omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
Dimensions & Packaging: width 80mm x Height 190mm
Tags: Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
Production Technology: Food grade Thickened BOPP Material
Design Challenge: it was really hard to satisfy the customer. they were far more strict and picky.
Research: This design comes from a detailed observation of the manufacturer identification.
Inspiration: It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
Team Members: Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018