Cascahuin Y'uha Tequila Rembiporu Humberto Garcia omba'apóva

Cascahuin Y'uha Tequila Rembiporu Humberto Garcia omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2021

Cascahuin Y'uha Tequila Rembiporu

Humberto Garcia -gua

Mba'eporuhára: Tequila Cascahuín

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

16,212

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #110322 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Cascahuin Y'uha Tequila Rembiporu Rehegua

Cascahuin ha'e peteĩ y'uha ojejapóva tequila peguarã. Y'uha juru, apu'a ha ajúra oñemoambue haguã ojembotýma taperekue ndive. Marca ra'anga oñemoĩ hetereípe ajúra ári, omeẽva y'uhápe peteĩ techaukaha ojekuaáva. Pe y'uha jehe'apyre oñemoheñói pytu jehyuha rupive, sodio-calcio jehe'apyre ndive ijapoharã ramo. Pe mbotyha ojejapo taperekue añeteguávagui oñeñemoĩmbáva, oñemboja'úva food grade veve pigmentos ndive. Y'uha oguereko 70 rire 70 rire 260 milímetros. Ko jehaipy ojeraha iñypytũ pre-Hispanico rembiaporã, materialkuéra ha mbyja moñe'ẽgui.

Jeguerohory

A' Design Award Pláta Rehegua

Cascahuin Y'uha Tequila Rembiporu ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Cascahuin Y'uha Tequila Rembiporu ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Cascahuin Y'uha Tequila Rembiporu ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
Tuichakue ha Ñemyenyhẽ: the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm
Ñe'ẽ Rape: design, product design, graphic design, art direction, tequila, bottle, visual design
Ñeapopy Tecnología: The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.
Diseño Jepy'apy: One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
Ñesẽheka: The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.

To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.

The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.

Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.
Inspiración: The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
Proyecto Ára Tuichakue: The project started in April 2020 in Mexico and finished in September 2020 in Mexico
Aty Rembiguái: Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez
Ta'ãnga Mba'eñemoneĩ: All photos: Irving Jimenez & Humberto Vanhuten