Tanaka 1789 X Chartier Sake Blend 001 Mba'ereko Tenondegua: Sake ryru mbo'ehára Laurent Hainaut omba'apóva

Tanaka 1789 X Chartier Sake Blend 001 Mba'ereko Tenondegua: Sake ryru mbo'ehára Laurent Hainaut omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2021

Tanaka 1789 X Chartier Sake Blend 001 Mba'ereko Tenondegua: Sake ryru mbo'ehára

Laurent Hainaut -gua

Mba'eporuhára: Tanaka 1789 X Chartier

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #112010 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Tanaka 1789 X Chartier Sake Blend 001 Mba'ereko Tenondegua: Sake ryru mbo'ehára Rehegua

Tanaka 1789 X Chartier Sake Blend 001 ha'e peteĩ sake mbojehe'a aty ryru. Pe techaukaha oguereko peteĩ cuadrícula hũ ári hũ ojejapóva Tanaka Brewery korapy rehe, ha'éva Kura jejapo Edo aravo pegua techapyrã. Pe cuadrícula ojekuatia varnis rupive pe botella jerére ha ojejapo peteĩ hexágono aty rupive, ha'éva mba'e ryakuã reko techaukaha. Ojeporu hũ ha morotĩ mokõive marca oguerekógui ko'ã sa'y, ha botella hũ oñeñongatu sake iporãvevape ĝuarã. Umi mokõi téra oñembojoaju peteĩ cruz rupive letra A oñembojehe'áva rupive.

Jeguerohory

A' Design Award Pláta Rehegua

Tanaka 1789 X Chartier Sake Blend 001 Mba'ereko Tenondegua: Sake ryru mbo'ehára ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Tanaka 1789 X Chartier Sake Blend 001 Mba'ereko Tenondegua: Sake ryru mbo'ehára ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Tanaka 1789 X Chartier Sake Blend 001 Mba'ereko Tenondegua: Sake ryru mbo'ehára ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
Ñeapopy Tecnología: forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
Inspiración: Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
Aty Rembiguái: Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director

Emoñe'ẽ Marandu Myasãi

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