Dark Horse Wine Kaguy Ryru Pierre Delebois omba'apóva

Dark Horse Wine Kaguy Ryru Pierre Delebois omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2021

Dark Horse Wine Kaguy Ryru

Pierre Delebois -gua

Mba'eporuhára: E&J Gallo

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

28,024

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #112024 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Dark Horse Wine Kaguy Ryru Rehegua

Dark Horse ha'e peteĩ kaguy ryru ha marandurenda apopyre ojejapóva peteĩ kaguy rérape California-pegua. Ko apopyre oñemopyenda peteĩ tembiporu ojehe'áva ári ohupytýva opa kaguy ryru aty ha oheja ojejapo hag̃ua opaichagua mba'e pyahu tenonderãpe. Umi kuatia'i oñemoĩ kuatia porãvére, techapyrã metálico ha matte reheve, omombaretéva umi color ha he'ẽ rechauka. Umi kaguy réra ta'anga oñemoĩ tenondépe ha mbytépe peteĩteĩ kuatia'ípe. Kuatia'i apopyre ndahasyi, upéicharõ ikatu oñeikũmby pya'e mba'épa oĩ botella ryepýpe. Pe jehupyty ha'e ohechauka porã hag̃ua kalida ha he'ẽ estante ári.

Jeguerohory

A' Design Award Pláta Rehegua

Dark Horse Wine Kaguy Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Dark Horse Wine Kaguy Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Dark Horse Wine Kaguy Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Ñeapopy Tecnología: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiración: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Aty Rembiguái: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Emoñe'ẽ Marandu Myasãi

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