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Yongxi Incienso Renda Mokõi Mba'e Japoguáva by En Ke

Yongxi Incienso Renda Mokõi Mba'e Japoguáva by En Ke is a highly esteemed winner of the very prestigious 2021 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.


ItajuMba'eñongatuha· 2021

Yongxi Incienso Renda Mokõi Mba'e Japoguáva

by En Ke

Client: Shanghai Yongxi Gold Phoebe Culture Communication Co., Ltd

A' Design Award Itaju Winner in Mba'eñongatuha Category

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The Design

About Yongxi Incienso Renda Mokõi Mba'e Japoguáva

Ko tembiapokue ojejapo Karai En Ke rupive, oñemopyenda China ymaguare tembiasa real-pegua rehe. Pe packaging ojediseñojevy arai ra'ãnga reheve Ciudad Prohibida-gua, tembiapokue tuichakue ojehechauka marfil ichugui, ohechaukáva Oriente rekoporã. Reipe'a yvate gotyo, oĩ peteĩ sahumerio phoebe dorado-gua ñembotyryva kuatia ecológico-pe. Ko diseño omboguejy ymaguare ñemomba'apo, omoingéva mokõi tembiapo moñembyaty ha ñeñongatu peteĩ producto-pe, upévare oguereko patente China-pe. Ohupyty premio diseño internacional-pe ha ojeguerohory porãiterei mercado-pe.

The Recognition

About the A' Design Award Itaju

Yongxi Incienso Renda Mokõi Mba'e Japoguáva ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Yongxi Incienso Renda Mokõi Mba'e Japoguáva ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Yongxi Incienso Renda Mokõi Mba'e Japoguáva omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In Eastern culture, the storage and burning of incense are two independent tools. This design work combines the above two functions. Its design structure is through the re-creation of the "dovetail" structure of the traditional process, combined with the structural design of the West Pull firearms.

The outer packaging of the product is redesigned with cloud pattern elements on the double dragon wall of the Forbidden City. the whole body as if an Oriental ivory carving works of art to show the beauty of the Orient.
Dimensions & Packaging
1. Outer packaging: length 29cm, diameter 3.4cm (cylindrical); 2. Lining: environmentally friendly paper spot color printing, unfolded size 28cmX9.5cm, rolled into place, isolation and shock protection; 3. Inner packaging: wood Incense sticks, length 27.5cm, diameter 2.7cm (cylindrical)
Tags
Incense set, Oriental culture, Combining two into one, Imperial Palace culture
Production Technology
Outer packaging: fine molds, imitation tooth carving injection products; inner packaging (containers): 3 grades, 1. Golden phoebe, 2. Lobular red sandalwood, 3. Rosewood.
Others: environmentally friendly paper and spot color printing.
Process: wood selection, wood drying treatment, wood anti-deformation treatment, industrial machine cutting, laser engraving of details, product forming combination, batch polishing.
Design Challenge
Difficulty 1: In Eastern culture, the storage and burning of incense are two independent tools. Modern life advocates practical minimalism. How to break the tradition and combine two tools into one?

Difficulty 2: The performance and reshaping of historical culture requires innovation, but also needs to ensure that the original brand culture and product experience will not be separated from the original historical and cultural soil?
Research
1. Research on the royal culture and brand culture of China during the Ming and Qing dynasties.
2. Research on people's prefereRnce for aroma supplies in modern home life.
3. Research on the combination of traditional craftsmanship of wooden incense and modern craftsmanship that can be mass-produced.
Inspiration
In ancient China, golden phoebe was used exclusively by the royal family and the people would be guilty of using it. Today, we are committed to breaking down barriers of tradition and modernity, therefore, the royal cultural elements of the Forbidden City, as a creative inspiration.
Project Duration
Started in Beijing, China in July 2018; completed in Shanghai, China in August 2019; obtained Chinese innovation invention patents in December 2019; and exhibited in Frankfurt, Germany in February 2020.
Operation Flow
1. Pull out the top cover of the white outer packaging,
2. Pinch the opening of the black paper inner packaging, and then pull out the product as a whole.
3. Take out the cylindrical product from the black paper inner packaging.
4. The cylindrical product is a combination of the upper part and the lower part, which can be separated into an burner and an holder by pushing back and forth by hand.
5. Remove the incense from the holder and insert the burner to light it.
Patents
The product design and packaging design of this product have obtained China's national innovation invention patent, patent number: ZL 2019 2 0111503.4;Patent authorization announcement date: December 24, 2019; inventor: KE, EN

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