Evervess Soda Water Y Ryru Y'ýivéva by PepsiCo Design and Innovation

Evervess Soda Water Y Ryru Y'ýivéva by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2021

Evervess Soda Water Y Ryru Y'ýivéva

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #118789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Evervess Soda Water Y Ryru Y'ýivéva

Evervess Soda Water ha'e peteĩ ryru ñemoĩ jehai heta soda ha tónika y'ykuéra rehegua. Ko marca oguereko ijypykuere hetave 80 ary, ha upe ta'anga rechaukaha ojehekyi pyahu oñemyasãi porã hag̃ua Cheina retãme. Yma ojejapo vaekue ryru heta mba'e reheve ha ombohovái pype heta y ry'ái, upévare ojejapo ryru pyahu ipya'eve ha hesãi hag̃ua, ohechauka hag̃ua peteĩ y'y oĩporãva ha oipuruvéva. Peteĩ ta'anga michĩ hũ ha teal-hued rehe ojehechauka peteĩ ykua osẽ jave, ha'e mba'e'apoha, oñeñandu porã ha oñemopyahu hag̃ua rehegua ta'ãnga. Umi y'y ojehepyme'ẽ kuéra oñemoĩ ikatu koktélpe térã oñeñe'ẽ pe ijupe año.

The Recognition

About the A' Design Award Fiero

Evervess Soda Water Y Ryru Y'ýivéva ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Evervess Soda Water Y Ryru Y'ýivéva ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Evervess Soda Water Y Ryru Y'ýivéva oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
Tags: Packaging, Beverage
Inspiration: The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
Team Members: PepsiCo Design & Innovation

Read the Press Release