Lipton Avant Garde Special Art Edition Mba'yru Latakuéra Ñemboaperekopy by PepsiCo Design and Innovation

Lipton Avant Garde Special Art Edition Mba'yru Latakuéra Ñemboaperekopy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.

ItajuMba'eñongatuha· 2021

Lipton Avant Garde Special Art Edition Mba'yru Latakuéra Ñemboaperekopy

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Itaju Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #118899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lipton Avant Garde Special Art Edition Mba'yru Latakuéra Ñemboaperekopy

Lipton Avant Garde Special Art Edition ha'e peteĩ lata michĩmíva aty ojejapóva té ro'ysãme g̃uarã. Peteĩteĩva lata oguereko 250 ml, ivevúi ha ndahasýi ojegueraha hag̃ua, ha ko fórmato ha'e lata michĩmíva peteĩha té ro'ysã rendápe Rrúsiape. Umi ta'anga ojegueru Rrúsia Avant Garde arte ñemongu'égui, oikehápe Suprematismo, Abstraccionismo ha Cubo Futurismo. Ta'anga ojoavýva ojehechauka durazno, limón ha té hovy heko rehe. Ko aty oñeñemu Rrúsiape añónte. Ojehupytyséva ha'e ojehechakuaa hag̃ua ko marka anaquélpe peteĩ kategoría henyhẽtévape.

The Recognition

About the A' Design Award Itaju

Lipton Avant Garde Special Art Edition Mba'yru Latakuéra Ñemboaperekopy ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Lipton Avant Garde Special Art Edition Mba'yru Latakuéra Ñemboaperekopy ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Lipton Avant Garde Special Art Edition Mba'yru Latakuéra Ñemboaperekopy omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
Tags: Packaging, Beverage
Inspiration: Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
Team Members: PepsiCo Design & Innovation

Read the Press Release