Pepsi Culture Can Series Mba'e ryru ñuãha (lata) mba'eyu'urã by PepsiCo Design and Innovation

Pepsi Culture Can Series Mba'e ryru ñuãha (lata) mba'eyu'urã by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.

ItajuMba'eñongatuha· 2021

Pepsi Culture Can Series Mba'e ryru ñuãha (lata) mba'eyu'urã

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Itaju Winner in Mba'eñongatuha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Culture Can Series Mba'e ryru ñuãha (lata) mba'eyu'urã

Pepsi Culture Can Series ha'e peteĩ programa ñuãha lata mba'eyu'urã rehegua ojejapóva sa'i jey guarã añónte. Ko serie oiporu ta'ãnga apopy tetãygua rehegua umi lata oñevendévape opa yvóra ñemuha rupi. Ojejapo 40 ta'ãnga apopy ambueichagua rasami, ha ko serie oñemboguata 10 tetã rasami rupi. Peteĩteĩva ta'ãnga apopy oipyhy tetãygua arandu ka'atýgui, oikehápe ta'ãnga rechaukaha, tembi'u, ta'ãnga, purahéi ha óga apopyrã. Pe temimo'ã oisãmbyhýva ha'e ojepy'amongeta yvóra tuichakue javeve ha oñemba'apo tetãygua ndive. Pepsi Culture Can Series omomba'eguasu umi ñemuha tetãygua espíritu, arandu ka'aty ha tekoha aty.

The Recognition

About the A' Design Award Itaju

Pepsi Culture Can Series Mba'e ryru ñuãha (lata) mba'eyu'urã ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Pepsi Culture Can Series Mba'e ryru ñuãha (lata) mba'eyu'urã ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Pepsi Culture Can Series Mba'e ryru ñuãha (lata) mba'eyu'urã omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs.
Tags: Packaging, Beverage
Inspiration: Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets.
Team Members: PepsiCo Design & Innovation

Read the Press Release