Pepsi New Year 2020 Mba'eyru Ñemboguata Ryru by PepsiCo Design and Innovation

Pepsi New Year 2020 Mba'eyru Ñemboguata Ryru by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.

ItajuMba'eñongatuha· 2021

Pepsi New Year 2020 Mba'eyru Ñemboguata Ryru

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Itaju Winner in Mba'eñongatuha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2020 Mba'eyru Ñemboguata Ryru

Pepsi Año Nuevo 2020 ha'e peteĩ aty lata mba'eyru ñemboguatarã ojejapóva edición limitada-pe Año Nuevo arapytu peguarã Rusia-pe. Peteĩteĩva lata ogueraha peteĩ letra ojejapóva ha'evoi chupe g̃uarã ha peteĩ marandu mbyky ou hína tetã rekove, puka ha jepokuaa. Umi marandu oñeñe'ẽ tekove peteĩteĩvape, upévare umi ojoguáva ikatu oiporavo pe iñimportantevéva chupe g̃uarã. Peteĩ hashtag oñembojáva ko serie-pe, he'iséva eraha Pepsi ramo, oporomboja umi red social-pe oñondivepa hag̃ua. Ko diseño rape ikatúva oñemoambue omoneĩ ko concepto ojeporu ambue mercado local-pe g̃uarã, omongakuaa ha omopersonalizávo Año Nuevo vy'aguasu.

The Recognition

About the A' Design Award Itaju

Pepsi New Year 2020 Mba'eyru Ñemboguata Ryru ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Pepsi New Year 2020 Mba'eyru Ñemboguata Ryru ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Pepsi New Year 2020 Mba'eyru Ñemboguata Ryru omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tags: Packaging, Beverage
Inspiration: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Team Members: PepsiCo Design & Innovation

Read the Press Release