From Caudat Kaʼu Kapi'i Jyvai Ñemoĩmbaha by Vu Agency

From Caudat Kaʼu Kapi'i Jyvai Ñemoĩmbaha by Vu Agency is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2021

From Caudat Kaʼu Kapi'i Jyvai Ñemoĩmbaha

by Vu Agency

Client: From CauDat

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #122819

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About From Caudat Kaʼu Kapi'i Jyvai Ñemoĩmbaha

Ko Book Text he'i: From Caudat ha'e peteĩ sistema ojeporúva kafé ñemoĩmbaha rehegua, ojejapóva peteĩ kilo, 500 gramo ha 250 gramo formato-pe. Ko diseño omoambue umi kafé kapi'i ta'anga ijetuʼúva, omoĩ hendaguépe mascote grafico-nguéra, oñemoĩva umi yma guare tetã reko ha Samoa tetã tatuaje arte-gui. Sa'yju ha hũ color-kuéra ojeporu jekupytýpe ombopyahúvo contraste, ani hag̃ua ojehecha vai. Espacio open oipytyvõ layout iporãve ha ojehechakuaa porãve hag̃ua. Umi paquete ojejapo offset ha flexografia rupive, papel, aluminio foil ha plastico film ári. Ko proyecto oheka peteĩ kafé ñemoĩmbaha ndaje oñemomanduʼa porãva ha oñemombeʼu porãva ambuépe.

The Recognition

About the A' Design Award Brónse

From Caudat Kaʼu Kapi'i Jyvai Ñemoĩmbaha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ From Caudat Kaʼu Kapi'i Jyvai Ñemoĩmbaha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. From Caudat Kaʼu Kapi'i Jyvai Ñemoĩmbaha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.

The project aims to create an easily word-of-mouth name for packaging designs.
Dimensions & Packaging: 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography

500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset

250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
Tags: coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
Production Technology: Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
Design Challenge: The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
Research: We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
Inspiration: A is the first and highest letter on the used scale that everyone implies is the best.

CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.

Inspired by ancient mascots from many different civilizations.

In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.

The Great Sphinx of Giza

Anubis The god of Egypt

The design style is inspired by the tattoos of the samoan people
Project Duration: 2020 - Ho Chi Minh City, Vietnam
Operation Flow: Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
Team Members: Vu agency
Image Credits: # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency