Brónse Mba'eñongatuha · 2022
Shuanghui Rebrand Chorizo Renda Apopyre
by Tiger Pan
- A' Design Award Brónse 2022 in Mba'eñongatuha
- CLIENT: Shuanghui Group
- Estimated Number of Design Views: 16,345
- Verification code 30053C648D · Verify this award
Colors
About Shuanghui Rebrand Chorizo Renda Apopyre
Shuanghui Rebrand ha'e peteĩ ñemomarangatu apopyre chorizo (jamón) japyre g̃uarã oñemyenyhẽva̱ekue China-pe. Ko pyahujey oipytyvõ umi mba'e itenondegua marca-gua ha omyengovia umi ta'ãnga pixelatu umi ta'ãnga geométrico rupive, upéicha rupi pe apopyre oñehesa'ỹijokuaa mombyrýgui. Umi ta'ãnga tembi'urã hetaichagua tenda ha ojuehe oñembojoajúva oñemomichĩ ha oñemboja'o forma jerekuévo. Mbohapy peteĩ aty sa'y hesãi omboja'o umi sa'i (flavores) opaichagua. Peteĩ tembiasakue marandu porã ha peteĩ sistema unificado series-gua oipytyvõ umi jogua hára ojuhu pya'e mba'e oikotevẽva. Pe kuatiañe'ẽ marca pyahu ohupytyve peteĩ arco morotĩ rupive.
About the A' Design Award Brónse
Shuanghui Rebrand Chorizo Renda Apopyre ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Shuanghui Rebrand Chorizo Renda Apopyre ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Shuanghui Rebrand Chorizo Renda Apopyre ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
- Dimensions & Packaging
- Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm - Tags
- Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
- Production Technology
- The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
- Design Challenge
- The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product. - Research
- The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
- Inspiration
- Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. - Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
