Brónse Mba'eñongatuha · 2022
Sunboy Gift Box Girasol Ra'ỹi Mba'epuru
by Tiger Pan
- A' Design Award Brónse 2022 in Mba'eñongatuha
- CLIENT: Bayannaoer Sanpangdan Food Co., Ltd
- Estimated Number of Design Views: 14,159
- Verification code C65C00FDCE · Verify this award
Colors
About Sunboy Gift Box Girasol Ra'ỹi Mba'epuru
Sunboy Gift Box ha'e peteĩ mba'epuru ñemyatyrõ girasol ra'ỹi tembi'u michĩva peguarã. Pe regalo caja oguereko lata correntĩgui cilíndricoicha, ikatúva ojepuru jey. Pe caja okarayguáva ojejapo kuatiápe corrugada-gui, upéva omombarete pe estructura ha omoirũve pe reciclaje. Pe ñeñepyrũ estructura ojejapo jey pyahuvéicha, upévare pe caja ha'e ipya'e oñemboaty ha oñemboja'o hag̃ua. Pe lata-kuéra oñembojoaju hikuái ojajapo hag̃ua conjunto modular peteĩ, mokõi térã mbohapy capa-pe, kóva omoheñói tenda tuichavéva mba'epurũ ojehecha hag̃ua ha ombyaty material. Pe ta'anga oñemyakãjopyva ojepuru estilo "paper cut" ha ohechauka Sunboy personaje oñani hína peteĩ ñu girasolgui.
About the A' Design Award Brónse
Sunboy Gift Box Girasol Ra'ỹi Mba'epuru ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Sunboy Gift Box Girasol Ra'ỹi Mba'epuru ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Sunboy Gift Box Girasol Ra'ỹi Mba'epuru ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
