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Ucon Ykaru Botella Y Rehegua Itaguigua by Chi Forest

Ucon Ykaru Botella Y Rehegua Itaguigua by Chi Forest is a highly esteemed winner of the very prestigious 2022 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.


ItajuMba'eñongatuha· 2022

Ucon Ykaru Botella Y Rehegua Itaguigua

by Chi Forest

Client: Ucon

A' Design Award Itaju Winner in Mba'eñongatuha Category

Colors

The Design

About Ucon Ykaru Botella Y Rehegua Itaguigua

Ucon ha'e peteĩ botella diseño y rehegua oúva itaguigua. Botella yvategua ojepuru ita mba'e techapyrãramo, ha yvyýpegua katu oipuru peteĩ forma ita rehegua carado, ojejapóva triángulo superficie paramétrica ári. Ko'ã mokõi vore ojoavy ojuehegui ha upevére oiko oñondive peteĩcha. Umi hu'ã ojekytĩva'ekue opyta sỹi ikatu hag̃uáicha ojejagarra porã. Pe etiqueta ojejapo tinta y rehegua reheve omomichĩ hag̃ua pe impresión rembiapo omosẽva, ha peteĩ película perlada ohechauka ita hũ, kyta morotĩ ha raya oro sa'ýva textura. Pe botella tuichakue ha'e 64 por 64 por 220 milímetro.

The Recognition

About the A' Design Award Itaju

Ucon Ykaru Botella Y Rehegua Itaguigua ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Ucon Ykaru Botella Y Rehegua Itaguigua ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Ucon Ykaru Botella Y Rehegua Itaguigua omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
Dimensions & Packaging
64mm x 64mm x 220mm
Tags
Branding, Packaging, Can, 3D, Mineral Water
Production Technology
The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free.
Design Challenge
1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort.
Research
Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
Inspiration
Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky
Project Duration
The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
Operation Flow
From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
Patents
Patents number:2021308675699(Application has been submitted and is under review)
Trademark:42724486
Team Members
Shuo Qu, Yuxin Jia, Xiaolan Xiao, Qian Li, Kaiwen Zhang, Pu Han
Image Credits
Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han

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