Itaju Mba'eñongatuha · 2022
Li Beer Cerveza Ryru'ã (Beer Packaging)
by China Resources Snow Breweries
- A' Design Award Itaju 2022 in Mba'eñongatuha
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 59,800
- Verification code E73F1FC285 · Verify this award
Colors
About Li Beer Cerveza Ryru'ã (Beer Packaging)
Li ha'e peteĩ ryru'ã jopói rehegua ojejapóva cerveza-pe g̃uarã. Pe hyru itaverágui ojejapóva ojogua pe kambuchi ñai'ũgui ojejapóva hérava Shuang-Er-Ni-Yu, ojejuhu va'ekue Yangshao tenda arandu ymaguarépe. Umi ta'anga ijape ári oñehai'ĩva ojogua y charara ha pira raívape ojejapóva yma guive. Ojeporu peteĩ tembiapokue oñembohu'ũva (embossing) pe ryru'ãre, upévare pe ijape ikatu oñeñandu ojepokóvo hese. Ta'anga porã ha haipyre yma gua'u ome'ẽ chupe peteĩ tembiasakue rechaukaha. Pe ryru'ã ojeavri oñemondorohápe pe imboty yvategua. Ko tembiapo omomba'eguasu cerveza apo ñepyrũ tembiasakue China-pe ha pe tembi'u apoha yma China-ygua ojeporúva pe cerveza hyrupegua apópe.
About the A' Design Award Itaju
Li Beer Cerveza Ryru'ã (Beer Packaging) ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Li Beer Cerveza Ryru'ã (Beer Packaging) ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Li Beer Cerveza Ryru'ã (Beer Packaging) omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Press Kit
- Unique Properties
- The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
- Dimensions & Packaging
- Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm - Production Technology
- The bottle is made of glass.
- Design Challenge
- The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
- Research
- The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
- Inspiration
- The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
- Project Duration
- The project started in 2020 and finished in June, 2021.
- Operation Flow
- The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.
