Mirinda Vintage Special Edition Jehepyme'ẽ Rembiapo: Y Ry'ai Jehepyme'ẽ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.
FieroMba'eñongatuha· 2022
Mirinda Vintage Special Edition Jehepyme'ẽ Rembiapo: Y Ry'ai Jehepyme'ẽ
by PepsiCo Design and Innovation
A' Design Award Fiero Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Mirinda Vintage Special Edition Jehepyme'ẽ Rembiapo: Y Ry'ai Jehepyme'ẽ
Kuatiañe'ẽ: Mirinda Vintage Special Edition ha'e peteĩ jehepyme'ẽ ñemoĩporã y ry'ai peteĩ mba'e sy'yre. Ko rogue ombojoja pe naranja rape guaigui mbytépe, ha pe téra Mirinda ojehai vupa rupi, ojoja'ỹva ko'ãga peguáva marca letrakuéra ndive. Oñeporu vaso vidrio-gui, péicha oñemomba'e porã hag̃ua pe y ry'ai jahecha kuaa, ha pe akã morotĩ ombopa umi retro rechaukaha. Ko jehepyme'ẽ ombojoaju umi mba'e ymaguare marcagui ndive peteĩ estilo pyahu ha michĩmi. Upéicha, oiko peteĩ jehepyme'ẽ ojejogua ha oñembyaty haguã, ojejapo umi mitã tuja'ỹva ha umi ohechakuaáva marca ymaite guive.
The Recognition
About the A' Design Award Fiero
Mirinda Vintage Special Edition Jehepyme'ẽ Rembiapo: Y Ry'ai Jehepyme'ẽ ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Mirinda Vintage Special Edition Jehepyme'ẽ Rembiapo: Y Ry'ai Jehepyme'ẽ ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Mirinda Vintage Special Edition Jehepyme'ẽ Rembiapo: Y Ry'ai Jehepyme'ẽ oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
- Inspiration
- The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.
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