Lay's Flavor Swap Influencer Kit Tembi'u Jokoha PepsiCo Design and Innovation omba'apóva

Lay's Flavor Swap Influencer Kit Tembi'u Jokoha PepsiCo Design and Innovation omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2022

Lay's Flavor Swap Influencer Kit Tembi'u Jokoha

PepsiCo Design and Innovation -gua

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

20,209

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #137246 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Lay's Flavor Swap Influencer Kit Tembi'u Jokoha Rehegua

Lay's Flavor Swap Influencer Kit ha'e peteĩ tembi'u jokoha ojejapo vaekue peteĩ arataiete tembiapo rehegua, oguerúva Funyuns ha Doritos he'ẽ Lay's chips-pe. Pe jokoha ombojoaju pe Lay's bolsa jehai ko'agagua ndive ha peteĩteĩ he'ẽ marca sa'y: azul Cool Ranch peguarã ha hovyũ Funyuns peguarã. Peteĩ dibujo ojehecha hetaha apyra'ỹ ojoykére omomandu'a umi chips original apysáre ha ohechauka pe joajupy umi marca apytépe. Avei ojejapo peteĩ influencer kit oñondivepa oñemondóva umi hendukatuvéva mba'e reheguápe oñepyrũ hag̃ua oñemongeta pe arataiete tembiapo rehegua.

Jeguerohory

A' Design Award Fiero Rehegua

Lay's Flavor Swap Influencer Kit Tembi'u Jokoha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Lay's Flavor Swap Influencer Kit Tembi'u Jokoha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Lay's Flavor Swap Influencer Kit Tembi'u Jokoha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiración: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Emoñe'ẽ Marandu Myasãi

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