Lay's 2021 Mood Match Tembi'u Ñemombo'y PepsiCo Design and Innovation omba'apóva

Lay's 2021 Mood Match Tembi'u Ñemombo'y PepsiCo Design and Innovation omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2022

Lay's 2021 Mood Match Tembi'u Ñemombo'y

PepsiCo Design and Innovation -gua

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

19,970

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #137243 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Lay's 2021 Mood Match Tembi'u Ñemombo'y Rehegua

Lay's 2021 Mood Match ha'e peteĩ jehepyme'ẽ tembi'u rembigua ñemomarandu oñemoĩmbáva peteĩ jey guive, ojejapóva peteĩ ñemuha especial ñande apytépe umi redes sociales rupive. Pe conjunto oguereko irundy diseño, ojehecha hague umi "mood rings" (mbyja mba'apo) rehe, ha ojoaju umi mba'e porã ha jehecha py'aguapy rehe. Pe ohejáva jesarekópe ha'e omongakuaa peteĩ py'arory térã omoĩ peteĩ py'aguapy. Peteĩteĩ diseño ojejopy peteĩ sabor ha peteĩ py'aguapy rehe: aguyje Grilled Cheese ha Tomato Soup-pe, jerovia porã Cappuccino-pe, py'aguasu Chili-pe ha vy'a Salted Caramel-pe. Pe ñemomboy omeẽ peteĩ pytu'u michĩ umi ára jehecha rire.

Jeguerohory

A' Design Award Fiero Rehegua

Lay's 2021 Mood Match Tembi'u Ñemombo'y ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Lay's 2021 Mood Match Tembi'u Ñemombo'y ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Lay's 2021 Mood Match Tembi'u Ñemombo'y oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiración: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Emoñe'ẽ Marandu Myasãi

Patrocinado