Nikasi Serveza Ryru Ñuãha by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2023

Nikasi Serveza Ryru Ñuãha

by Tiger Pan

Client: Tsingtao Brewery Co., Ltd.

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Colors

The Design

About Nikasi Serveza Ryru Ñuãha

Nikasi ha'e peteĩ ñuãha apopyre serveza morotĩ iporãitévape g̃uarã. Pe rryru ajúra ojejapo mbohapy dimensión-pe ha oguereko peteĩ ta'ãnga geométrico opu'ãva Ninkasi rehegua, oñemombe'úva mombe'upy ymaguarépe serveza apoha jára kuña ypykue ramo. Pe rryru rete oñemboheky vore vore, ha pe kuatia'atã opu'ãva oñemoha'ãnga ohechauka hag̃ua pe jára kuña ao puku. Ojeporúrangue kuatia'atã imprimipyre añónte, pe vidrio rete oñemboha'angáva ome'ẽ pe servezápe hekotee. Pe rryru ipe 63 mm, ipypuku 63 mm ha ijyvate 225 mm. Ojejapo jey jey ha'ãnga ha ñemoha'anga mbohapy dimensión-pe rupive ikatu ojejapo hetaitépe.

The Recognition

About the A' Design Award Pláta

Nikasi Serveza Ryru Ñuãha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Nikasi Serveza Ryru Ñuãha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Nikasi Serveza Ryru Ñuãha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the project is to build up a fresh new brand of high-end white beer. With the fierce competition going on the beer market, Nikasi will not stand out easily with a different label, but it will with a totally different carved bottle. On the neck, the geometric figure of Sumerian goddess of brewery is embossed. Under the neck, a delicate label is made to be the gown of the goddess. In any social occasions, Nikasi will be the special preferable choice of beer, making the consumers proud of holding it on hand.
Dimensions & Packaging: Width 63mm x Depth 63mm x Height 225mm
Tags: beer, Sumerian civilization, white beer, package, Tiger Pan
Production Technology: The bottle neck is carved in three dimensions, the bottle body is partially sanded and the label bulges.
Design Challenge: As we know, the thickness for a beer bottle is quite limited. The carving of the bottle is not at all an easy process. Also the sharp angles on the face have made it even difficult for manufacturer to produce it by mass. Yet through over 30 times of proofing and redesigns of the 3D modeling work, the beer is now qualified of mass production.
Research: As the brand owner of Nikasi, Tsingtao beer has made mass production for the bottle with the carved neck, which has proved the design to be effective and influential.
Inspiration: The inspiration come from the myth that Ninkasi is said to be the first goddess of brewery in human history. While most of the beers differentiate themselves from their competitors by labels. We made this bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer in the same time.
Project Duration: 2021 September to 2022 August
Operation Flow: The highly exquisite bottle stickers are designed to serve as the dress of the goddess. All these details match the theme of Nicasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions. Exquisite embossing technology will leave a high quality impression on consumers and open a massive gap with competitors.
Patents: Tiger Pan
Team Members: Chief Designer: Tiger Pan
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan