Nverhong Guihualinzang Ky'a Ñembojaha by Wen Liu

Nverhong Guihualinzang Ky'a Ñembojaha by Wen Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2023

Nverhong Guihualinzang Ky'a Ñembojaha

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Ky'a Ñembojaha

Shaoxing Nverhong Winery Co., Ltd. oguereko peteĩ tembiasakue pukúva. Oñemoñepyrũ 1919-pe, ha'e Huangjiu ohechauka. Oĩ Shangyu Dongguan-pe, Shaoxing Táva, Zhejiang Tetãme. Ha'e peteĩva umi mba'apohaguasu mbarete Huangjiu ñemohendápe China-pe ha tenondegua aty ryepýpe China Ky'a Ñemohenda Atýre. Nuerhong Huangjiu oñemboheta avati morotĩ porãitevéva rupive, sa'y hesãi ha pytãva, he'ẽ hy'akuã ha ikyre'ỹva ha pire mbarete ha ipukúva ndive.

The Recognition

About the A' Design Award Pláta

Nverhong Guihualinzang Ky'a Ñembojaha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Nverhong Guihualinzang Ky'a Ñembojaha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Nverhong Guihualinzang Ky'a Ñembojaha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang