Tsingtao 9 Degrees Kambý Ñembotuicha by Jin Zhang

Tsingtao 9 Degrees Kambý Ñembotuicha by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2023

Tsingtao 9 Degrees Kambý Ñembotuicha

by Jin Zhang

Client: Tsingtao Beer

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner
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Colors

The Design

About Tsingtao 9 Degrees Kambý Ñembotuicha

Tsingtao Beer ha'e peteĩ kambý marka ojeikuaavéva Chínape. Oñemombarete haguã pe marka, tekotevẽ ojehecha avei peteĩteĩva provincia mba'e iñambypýva. Pe diseñador oipuru "Torre Gua'a Sá" (Yellow Crane Tower), Hubei mba'e oñembohapevéva, ojekuaauka haguã umi mba'erã tendaguáva. Avei, Xiangyun, Gua'a ha "Pirita Fénix" pakova ajúrape (Hubei oguerohory heta Fénix rehe) ojapo ta'anga ikyre'ỹvéva ha oñemyatyrõvéva; Pe jave, oñemombarete "9 grado", pe apopyréva mba'e ojejogua porãitevéva, oipytyvõ haguã ñemu'ã.

The Recognition

About the A' Design Award Brónse

Tsingtao 9 Degrees Kambý Ñembotuicha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Tsingtao 9 Degrees Kambý Ñembotuicha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Tsingtao 9 Degrees Kambý Ñembotuicha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 265mm
Tags: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Design Challenge: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Research: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Inspiration: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Project Duration: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Operation Flow: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Patents: Intellectual property/patents/copyrights owned by Tsingtao Brewery