Huanghelou Cerveza Ñembohasape by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.
BrónseMba'eñongatuha· 2023
Huanghelou Cerveza Ñembohasape
by Jin Zhang
Client: Huanghelou
A' Design Award Brónse Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Huanghelou Cerveza Ñembohasape
Torre Grúa Sa'yju ha'e pe edificio ojeikuaave ha iporâvéva Wuhan-pe, China-pe. Ko cerveza aty ha'e pe táva ra'ãnga lata omoñepyrũva Torre Grúa Sa'yju rupive. Ojeporuka Wuhan opavavépe cerveza rupive, peteĩ producto arapegua ojeporúva. Ha ojeporúvo hovy, ohechauka'ava tesãi ha tekove porã, ha morotĩ misteriosa, ohechauka táva rekove asy guive pyhare peve. Mba'e jeporavo rehegua, diseñador oheka umi elemento ohechauka porâvéva táva área iñambuéva rupi ojapo hag̃ua ñe'ẽme, ha omoĩve personaje escena ojapo hag̃ua tekove ha ombyate consumidor-kuéra ndive.
The Recognition
About the A' Design Award Brónse
Huanghelou Cerveza Ñembohasape ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Huanghelou Cerveza Ñembohasape ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Huanghelou Cerveza Ñembohasape ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 115mm
- Tags
- Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
- Production Technology
- This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
- Design Challenge
- The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
- Research
- This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
- Inspiration
- Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
- Project Duration
- The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
- Operation Flow
- No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
- Patents
- The intellectual property/patents/copyrights belongs to Yellow Crane Tower
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