Jinlongquan Beer Jopói Kaja Jin Zhang omba'apóva

Jinlongquan Beer Jopói Kaja Jin Zhang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2023

Jinlongquan Beer Jopói Kaja

Jin Zhang -gua

Mba'eporuhára: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

18,068

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #144964 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Jinlongquan Beer Jopói Kaja Rehegua

Ko jopói kaja oipuru peteĩ grabadora ojehayhuvéva década 1980-pe diseño rembiapo ramo, ombohekuaáva mandu'a hetaiterei tapicha, mitãrusu avéi, ha ojejapo haguã peteĩ interacción emocional porã. Pe diseñador oipuru cartón ondulado kaja diseño-pe guarã, ha'eva práctica, ecológica ha omboykeha ipurukue. Avei, ombojepéta porãiterei mbohapy tavõ redondo kaja renondépe, ikatúva jehecha directamente opaichagua cerveza ryru oîva ipype, ojehechaukáva peteĩ diseño tres capa rehegua: emoción, tekoha ñangareko ha función.

Jeguerohory

A' Design Award Brónse Rehegua

Jinlongquan Beer Jopói Kaja ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Jinlongquan Beer Jopói Kaja ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Jinlongquan Beer Jopói Kaja ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Tuichakue ha Ñemyenyhẽ: Width 370mm x Depth 70mm x Height 310mm
Ñe'ẽ Rape: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Ñeapopy Tecnología: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Diseño Jepy'apy: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Ñesẽheka: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Inspiración: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Proyecto Ára Tuichakue: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Mba'apo Rape: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Patente-kuéra: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer