T'aom Ykéra Kaʼavo Rykuere Jehechauka by Binggrae Design Team

T'aom Ykéra Kaʼavo Rykuere Jehechauka by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2024

T'aom Ykéra Kaʼavo Rykuere Jehechauka

by Binggrae Design Team

Client: Binggrae

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #158707

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About T'aom Ykéra Kaʼavo Rykuere Jehechauka

T'aom ha'e peteĩ jehechauka ojejapo vaʼekue peteĩ marca ykéra kaʼavo rykuere ro'ysãva peteĩnte umi mba'e katupyry guive ojejapo hague. Marca logo oiporu umi "quotation marks" peteĩ tema sa'y ramo, ha umi ta'anga kaʼavo pyahu ojehecha opaite mba'e apytépe ombojoaju hag̃ua opaite mba'e peteĩcha ojehecha hag̃ua. Ko jehechauka ojeplanea ombyai'ỹ hag̃ua heta mba'e. Peteĩ "strip cap" ombyekovia pe aluminio api, ha pe eco etiqueta oñemboja jasy y ndive, ha upéva oipytyvõ umi consumidor-pe orekyclã hag̃ua. Pe T'aom línea ojahecha ykéra botella-pe, ykéra caja-pe ha helado kaʼavo saveor-pe.

The Recognition

About the A' Design Award Brónse

T'aom Ykéra Kaʼavo Rykuere Jehechauka ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ T'aom Ykéra Kaʼavo Rykuere Jehechauka ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. T'aom Ykéra Kaʼavo Rykuere Jehechauka ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
Dimensions & Packaging: 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
Tags: fruit juice
Production Technology: As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
Inspiration: The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
Project Duration: The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
Patents: Copyrights belong to Binggrae Co., Ltd.
Team Members: Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design)
Image Credits: Binggrae