Mirinda Plus Restage Yy Ry'ái Jekuavo by PepsiCo Design and Innovation

Mirinda Plus Restage Yy Ry'ái Jekuavo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2024

Mirinda Plus Restage Yy Ry'ái Jekuavo

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Brónse Winner in Mba'eñongatuha Category

25,709

Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Yy Ry'ái Jekuavo

Mirinda Plus Restage ha'e peteĩ jekuaverapy oñemoĩva peteĩ yy ry'ái yva rehegua oñemyengoviáva Egiptope. Yy ry'ái ha'e pe ykapy iporãvéva umi arete ha aty guasúpe Egiptope, upépe hetave tapicha ndoy'úi kaguy. Mirinda Plus oguereko yy ry'ái oĩva michĩmi yva ry'akue reheve, ojoguáva umi arete ha atýpe. Pe jekuaverapy ojepuru peteĩ ta'anga hesãi ha hesakãva, ojejapóva ohechauka porã hag̃ua ára ha pyharépe avei. Ko jekuaverapy omoĩ Mirinda Plus peteĩ Mirinda kakuaave ramo, yy ry'ái yva ryakuãva ojekuaáva opa yvy jerekuévo.

The Recognition

About the A' Design Award Brónse

Mirinda Plus Restage Yy Ry'ái Jekuavo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Mirinda Plus Restage Yy Ry'ái Jekuavo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Mirinda Plus Restage Yy Ry'ái Jekuavo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release