Pepsi Super Bowl LVII Alumitek Y'aja Mombykypyre by PepsiCo Design and Innovation

Pepsi Super Bowl LVII Alumitek Y'aja Mombykypyre by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2024

Pepsi Super Bowl LVII Alumitek Y'aja Mombykypyre

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #159650

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Super Bowl LVII Alumitek Y'aja Mombykypyre

Pepsi Super Bowl LVII Alumitek ha'e peteĩ y'aja mombykypyre ojejapova'ekue peteĩ ñemuha guasu football rehegua Phoenix, Arizona-pe ojejapotava rehehápe. Ko diseño oipuru ideia umi yvy ka'aguy desierto rehegua guive, ojekuaáva iyvágakuéra tuichaite ha umi mymba ha yvoty especial rupive. Peteĩ color aja ovevéva sakãgui ovendo hũgui morotĩ purapyre asy peve orange peve, ombojoja umi ára pyahu Arizona-pegua. Ojejapo umi tecnología imprenta pyahu oipytyvõva ojejapo hag̃ua peteĩ sensación profundidad. Umi ta'anga silueta rupive oñemoĩ pe desierto rape rupi cactus ha ka'aguy'i apytépe, omomorãvo umi mymba local sya'i, tape rupi jaguarete, mbói ha guyra.

The Recognition

About the A' Design Award Brónse

Pepsi Super Bowl LVII Alumitek Y'aja Mombykypyre ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Pepsi Super Bowl LVII Alumitek Y'aja Mombykypyre ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Pepsi Super Bowl LVII Alumitek Y'aja Mombykypyre ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
Inspiration: Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.

Read the Press Release