Hong Lou Meng Dream Ten Kaguy Ryru Chuan Zhang omba'apóva

Hong Lou Meng Dream Ten Kaguy Ryru Chuan Zhang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2025

Hong Lou Meng Dream Ten Kaguy Ryru

Chuan Zhang -gua

Mba'eporuhára: Chuan Zhang

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

10,546

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #164550 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Hong Lou Meng Dream Ten Kaguy Ryru Rehegua

Hong Lou Meng Dream Ten ha'e peteĩ jeguaka ryru iporãiterei baijiu peguarã, peteĩ traditional chino kaguy. Ryru rape ojogua Grand View Garden róga ape rechaukaha, oĩva pe novela clásica Dream of the Red Chamber-pe. Plantain rogue ra'ãnga oñemoĩ ryru jerére heta ape rupi, ojogua ao sái ojejokupytýva. Ryru ojejapo ceramica porãgui ha ojejapopa cloisonne enamel puruhaguéra, peteĩ arte tradicional chino. Sa'y ojoavy hendivekuéra omoĩporã ha ohechauka porã ryru rape. Ryru rape ombohovái porã ijyvatehápe ha ojeipe'a haguã, ha etiketa marandu porã omoĩ produkto rehegua.

Jeguerohory

A' Design Award Fiero Rehegua

Hong Lou Meng Dream Ten Kaguy Ryru ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Hong Lou Meng Dream Ten Kaguy Ryru ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Hong Lou Meng Dream Ten Kaguy Ryru oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Tuichakue ha Ñemyenyhẽ: 150*300*115mm
Ñe'ẽ Rape: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Ñeapopy Tecnología: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Diseño Jepy'apy: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Ñesẽheka: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiración: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Proyecto Ára Tuichakue: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Mba'apo Rape: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Aty Rembiguái: Chuan Zhang