Woosmell Tyryakuã Ryru Ñuãha by Sun Wang and Sun Xi

Woosmell Tyryakuã Ryru Ñuãha by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2025

Woosmell Tyryakuã Ryru Ñuãha

by Sun Wang and Sun Xi

Client: WooSmell

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Woosmell Tyryakuã Ryru Ñuãha

Woosmell ha'e peteĩ ñuãha jejapopyre ojepurujey haguã, ojejapo va'ekue peteĩ marka tyryakuã rehegua peguarã. Pe vosa okapegua ojogua peteĩ tembi'u ryru vosápe ha ojejapo Tyvek-gui, peteĩ kuatia sintétiko hatãva. Pe vosa ikatu ojegueraha ára ha ára jeguakaramo ojepe'a rire pe producto, upéicha pe ñuãha noñemombóiri. Peteĩteĩ conjunto oguereko peteĩ vola korcho-guigua omosarambíva pe tyryakuã, ojejokuáva pe tyryakuã ryru ajúrare. Peteĩ inimbo algodón-guigua oĩva pe vola korcho ryepýpe ogueraha pe ysyry ha omosarambi peteĩ tyryakuã kangymi tata'ỹre. Ko diseño ombojoaju tyryakuã jepuru ára ha ára rehegua ndive.

The Recognition

About the A' Design Award Pláta

Woosmell Tyryakuã Ryru Ñuãha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Woosmell Tyryakuã Ryru Ñuãha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Woosmell Tyryakuã Ryru Ñuãha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
Dimensions & Packaging: Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
Tags: Fragrance, Sustainable, packaging design
Production Technology: Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
Design Challenge: In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
Inspiration: In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
Project Duration: The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
Operation Flow: Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
Team Members: Sun Wang
Sun Xi