Itaju Mba'eñongatuha · 2025
Kweichow Moutai Kaguaipygua Ryru Ñemoha'anga
- A' Design Award Itaju 2025 in Mba'eñongatuha
- CLIENT: Moutai Industrial Design Center
- Estimated Number of Design Views: 179,389
- Verification code E4FE2222C1 · Verify this award
Colors
About Kweichow Moutai Kaguaipygua Ryru Ñemoha'anga
Kweichow Moutai ha'e peteĩ ryru ñemoha'anga peteĩ kaguaipy China-guápe g̃uarã oñevendéva Japón-pe. Pe botella rehegua ijysaja oñemopyenda pe Moutai botella ymaguare rehe ha ogueraha umi sa'y ha teko Ru Kiln porcelana rehegua, oñepyrũva'ekue Tang ñemoañete aja. Pe kuatiahaipyre porã (caligrafía) oĩva ryru ári ou peteĩ ñe'ẽpoty Japón-gua ñe'ẽpapára Príncipe Nagaya rembiapokuégui, ojehaiva'ekue Tang ñemoañete aja. Upe ñe'ẽ jehaipyre avei ojehecha umi pytyvõ mba'e Japón-gui oñemondóva Wuhan-pe ári, ombojehechaukáva pe jekupyty arandukuaa rehegua yma guive oĩva mokõive tetã apytépe. Pe ryru tuichakue ha'e 77 por 77 por 173 milímetro. Ko ñemoha'anga oiko peteĩ tembiporúicha jekupyty arandukuaa rehegua rehe g̃uarã.
About the A' Design Award Itaju
Kweichow Moutai Kaguaipygua Ryru Ñemoha'anga ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Kweichow Moutai Kaguaipygua Ryru Ñemoha'anga ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Kweichow Moutai Kaguaipygua Ryru Ñemoha'anga omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Press Kit
- Unique Properties
- Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
- Dimensions & Packaging
- 77x77x173mm
- Tags
- Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
- Production Technology
- The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
- Design Challenge
- The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
- Research
- During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
- Inspiration
- This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
- Project Duration
- Renhuai city 24 July 2023 - 7 August 2023
- Operation Flow
- By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
- Image Credits
- Moutai Industrial Design Center
