Ankodoki Yvoty kumanda he'ẽ Fumiko Okazeri omba'apóva

Ankodoki Yvoty kumanda he'ẽ Fumiko Okazeri omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2026

Ankodoki Yvoty kumanda he'ẽ

Fumiko Okazeri -gua

Mba'eporuhára: KINOSHITASEIAN Co., Ltd.

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

7,462

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #176283 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Ankodoki Yvoty kumanda he'ẽ Rehegua

Ko paquéte ojejapo peteĩ yokan rysýi rehegua, omoñepyrũ va'ekue peteĩ japohára ymaite guare Japón-gua ojapóva kumanda paste. Oñongatu aja yokan rembiapokue tee teete, opoi avei tembiporu pohýi ojeporúva ára háguigui. Pe techaga'urã ha ndaha'éiva mba'e pohýi rehegua omoinge mborayhu ha jajeguerohory hag̃ua hese, ojoja porãite umi he'ẽ tee ha hesakã reheve. Oñemoguahẽ porã jepe umi ndoikuaáiva wagashi rehe, oñembojeroviaite ha ohupyty heta jopói Japón ha okápe.

Jeguerohory

A' Design Award Brónse Rehegua

Ankodoki Yvoty kumanda he'ẽ ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Ankodoki Yvoty kumanda he'ẽ ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Ankodoki Yvoty kumanda he'ẽ ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Tuichakue ha Ñemyenyhẽ: Width 30 mm x Depth 18 mm x Height 82 mm
Ñe'ẽ Rape: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Ñeapopy Tecnología: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Diseño Jepy'apy: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Ñesẽheka: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspiración: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Proyecto Ára Tuichakue: This private label store opened on May 30, 2024.
Mba'apo Rape: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.