Wakayama Umeshu Series Tembiapo: Vino Ciruela Fumiko Okazeri omba'apóva

Wakayama Umeshu Series Tembiapo: Vino Ciruela Fumiko Okazeri omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2026

Wakayama Umeshu Series Tembiapo: Vino Ciruela

Fumiko Okazeri -gua

Mba'eporuhára: fodesign Inc.

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

7,848

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #176284 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Wakayama Umeshu Series Tembiapo: Vino Ciruela Rehegua

Wakayama, Japón guive ou peteĩ vino ciruela hyakuãva ha peteĩ jelea vino ciruela ombopiro'ýva. Ojepoyhúvo pe jehecha kuaa ñe'ẽ rehegua ha jojuhu oñepyrũva china reko ypýpe, pe diseño ohechauka peteĩ teko Japón mba'eteéva opa mba'e po'i ha ta'anga mbeguemíva rupive. Mokõive limeta oñemoĩramo ojoyke rehe, ojapo peteĩ ta'anga peteĩ kuimba'e ha peteĩ kuña ojojuhúvape — oñembyatýva pe envoltorio diseño ryepýpe. Peteĩ jopói Japón guive, oguerekóva yvyty tuvicha, yguasu, yguasu yvytu ha kuarahy resapeguasu, oñemoirũ tory ñembyaty mombyry China-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Wakayama Umeshu Series Tembiapo: Vino Ciruela ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Wakayama Umeshu Series Tembiapo: Vino Ciruela ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Wakayama Umeshu Series Tembiapo: Vino Ciruela ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Tuichakue ha Ñemyenyhẽ: Width 60 mm x Depth 60 mm x Height 295 mm
Ñe'ẽ Rape: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Ñeapopy Tecnología: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Diseño Jepy'apy: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Ñesẽheka: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Inspiración: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Proyecto Ára Tuichakue: It was exported and sold in Hangzhou, China in November 2022.
Mba'apo Rape: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Ta'ãnga Mba'eñemoneĩ: Illustrator Yuri Mizutani