Waima Year of The Horse Kaguy Ryru Ñemboty Meituan Brand Design omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2026

Waima Year of The Horse Kaguy Ryru Ñemboty

Meituan Brand Design -gua

Mba'eporuhára: Meituan Waima

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

5,556

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #182051 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Waima Year of The Horse Kaguy Ryru Ñemboty Rehegua

Waima Year of The Horse ha'e peteĩ kaguy ñemboty ijedisiõ mbovymíva, ojejapóva Kavaju Ary Pyahu Chinagua rehehápe. Pe botella itapehẽgui ojei umi kaguy ryru cilíndrico jepiveguávagui ha oguereko peteĩ forma iporãitéva, ijapu'a mbytépe ha ipo'ive ohóvo ijajúra ha hugua gotyo. Ojehechauka ipype kavaju oveve va'ekue ipepo isãsóva ojupíva yvate gotyo, ojoajúva cinta pytã osyrýva rupive, ohechaukáva ñe'ẽ porã ary oúvape g̃uarã. Peteĩ terminación esmalte ojehesy va'ekue 360 grado-pe omo'ã pe hu'ũ ape karẽ ha ome'ẽ umi ta'ãngápe peteĩ textura tres dimensión-pe iñapesãva ha peteĩ mimbi porãite.

Jeguerohory

A' Design Award Brónse Rehegua

Waima Year of The Horse Kaguy Ryru Ñemboty ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Waima Year of The Horse Kaguy Ryru Ñemboty ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Waima Year of The Horse Kaguy Ryru Ñemboty ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The packaging is tailored for the Chinese New Year, the Year of the Horse. It captures the moment of the flying horse spreading the wings and ascending into the sky, conveying a wish that every endeavor finds its direction. Flowing red ribbons gracefully connect flying horses, which creates a coherent visual narrative and symbolically ties together heartfelt blessings, presented as a treasured gift. An innovative 360 degree baked enamel finish showcases premium quality and high artistic value.
Tuichakue ha Ñemyenyhẽ: height 298.5mm
diameter 86.9mm
Ñe'ẽ Rape: Beer Packaging, Limited Edition New Year Packaging, Flying Horse, Good Wishes, 360 Degree Baked Enamel Finish, Artistic and Collectible
Ñeapopy Tecnología: Both the flying horse and ribbon motifs are rendered using a 360 degree baked enamel finish, ensuring excellent adhesion and a rich luster. This creates a contrast with the transparent glass bottle, achieving visual tension between lightness and weight. The horse is meticulously crafted to form a 3D texture with distinct layers and lifelike details. This transforms the entire bottle into a work of art, further elevating the collectible value and ceremonial significance of the product.
Diseño Jepy'apy: The challenge was achieving a 360 degree baked enamel finish. Unlike conventional labels or partial prints, the finish has to snugly fit the curved bottle surface. However, due to the varying curvature of the bottle, the baking process is highly prone to discontinuities and uneven thickness. The team has conducted repeated trials and optimized key parameters like temperature, coating thickness, and curing time, finally delivering precise detailing, consistent coloration, and smooth transitions.
Ñesẽheka: As the 2026 Year of the Horse approaches, the brand, inspired by the cultural symbolism of the horse in Chinese tradition, launches the limited edition packaging. Centering on the flying horse leaping with wings spreading, the design embodies upward momentum and clear direction. Red ribbons weave through the composition like drifting clouds and flowing water, binding disparate elements into a seamless whole. Together, they paint a hopeful and harmonious vision for the dawn of the new year.
Inspiración: 2026 marks the Chinese Year of the Horse, an animal that in traditional Chinese culture symbolizes self improvement and the courage to forge ahead. Inspired by that, the packaging centers on the flying horse spreading the wings and ascending into the sky. By capturing the moment of its leap, the packaging embodies the promise of a new beginning and the unfolding of momentum. Flowing ribbons represent heartfelt blessings and set a warm yet determined tone for the direction of the coming year.
Proyecto Ára Tuichakue: The project started in Beijing in October 2025. The product will be launched in China in October 2026.
Mba'apo Rape: Breaking away from the conventional cylindrical form of beer bottles, the packaging resembles an elegant wine bottle. It features a full, rounded middle section that tapers naturally toward the neck and base, enhancing the overall artistic aura through fluid curves.
The composition emphasizes purposeful ascent and ordered dynamism: each horse is captured in a pose of spreading wings and leaping upward, interwoven with red ribbons to create a coherent, dynamic visual narrative.
Aty Rembiguái: Tan Qingkun
Xu Long
Cheng Ming
Ai Guohui
Xu Yulong
He Jianxun
Song Xuefeng
Zhang Guozhong