Massaya Vino Ryru BRANDiT. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2014 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2014

Massaya Vino Ryru

BRANDiT. -gua

Mba'eporuhára: BRANDiT.

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

17,695

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #32564 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Massaya Vino Ryru Rehegua

Massaya ha'e peteĩ ryru ojejapóva iporãve haguã, oñemoĩ hag̃ua mokõi vino botella. Hetave vino ryru ojejapo oñembo'y haguã ha oñemombo umi botella oñemboguepa rire. Massaya katu omoĩ peteĩ tembiporu ikatúva oñeporujey. Pe ryru ha'e horizontal, vino oñeñongatuporãve haguã upe jekuaápe, ha ohechauka peteĩ aranduka ymaguare rami. Peteĩ die cut oĩva ryru pype, ojejapo umi mokõi botellape g̃uarã, omoĩ chupekuéra hekopete ha jekuaaporãme. Pe ñemboty rehegua sistema oiporu mokõi flap yképe ha mokõi flap michĩve, upéicha ndaikatúi tekotevẽ oñemoĩ stickers. Pe kaja ikatu oñemyenyhẽjey térã oñemboguata peteĩ mba'e porãramo estante ári.

Jeguerohory

A' Design Award Fiero Rehegua

Massaya Vino Ryru ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Massaya Vino Ryru ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Massaya Vino Ryru oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Tuichakue ha Ñemyenyhẽ: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Ñe'ẽ Rape: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Ñeapopy Tecnología: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Diseño Jepy'apy: The biggest challenge was to transform the concept into a functional design.
Ñesẽheka: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiración: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Proyecto Ára Tuichakue: Winter 2013
Mba'apo Rape: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Aty Rembiguái: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Ta'ãnga Mba'eñemoneĩ: Vicken Demirdjian