Chips BCBG Tembi'u Ñembojere by Arome Agency

Chips BCBG Tembi'u Ñembojere by Arome Agency is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2020

Chips BCBG Tembi'u Ñembojere

by Arome Agency

Client: BCBG - La Ducale

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #71297

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chips BCBG Tembi'u Ñembojere

BCBG ha'e peteĩ marca tembi'u frito rehegua oñemoheñóiva ary 2001-pe Francia yvyguasu sur-pe. Ko marca ome'ẽ tembiaporã iporãitereíva creatividad tuichavéva reheve receta ha sabor rehegua. Umi diseñador omoheñói ary 2020-pe peteĩ serie pyahu personaje-gui pe gama pyahu tembi'u frito-pe guarã. Omba'apo peteĩ concepto tembi'u frito/personaje rehegua. Ko'ã ilustración pyahu ohechauka tembi'u frito gama peteĩ tono original ha vy'aitépe. Umi personaje iporã ha elegante oĩháicha pe producto oñehechauka.

The Recognition

About the A' Design Award Brónse

Chips BCBG Tembi'u Ñembojere ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Chips BCBG Tembi'u Ñembojere ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Chips BCBG Tembi'u Ñembojere ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
Dimensions & Packaging: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
Tags: chips, design, packaging, minimal, food
Production Technology: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
Design Challenge: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
Research: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
Inspiration: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
Project Duration: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
Operation Flow: Chips are made in the south of France with natural products. No coloring agents and preserving products.
Patents: BCBG is a brand of La Ducale.
Team Members: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
Image Credits: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel