Appetisi Kesu Jyvo'ora by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2020

Appetisi Kesu Jyvo'ora

by Fanny De Bray

Client: APPETISI by Granarolo

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Colors

The Design

About Appetisi Kesu Jyvo'ora

Appetisi ha'e peteĩ jyvo'ora ojejapóva umi kesu ojekytĩma'ỹre oiko haguã. Pe conjunto omoĩ kesu cubo-cha, kesu ku'i ha mozzarella pehẽngue. Peteĩ-teĩ paquete ojejapo plástico-gui ha oguereko peteĩ ovetã hesakãva, upéicha ikatu ojehecha directamente pe kesu oĩva hyepýpe. Umi ta'ãnga imprimipyre ome'ẽ peteĩ-teĩ productope peteĩ carácter ha ohechauka porã mba'éichapa ojeporu peteĩ-teĩ kesu. Pe téra Appetisi omoirũ mbohapy apytu'ũrenda: tembiapu'a, mbo'y michĩ ha jeporu ojejapokuaáva. Pe diseño ohechauka kesúpe peteĩ pytu'u pya'e ha mbeguekatúva, ha umi paquete oñemyengovia Europa supermercadokuérape.

The Recognition

About the A' Design Award Brónse

Appetisi Kesu Jyvo'ora ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Appetisi Kesu Jyvo'ora ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Appetisi Kesu Jyvo'ora ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray