Luzhou Laojiao 1915 Primary Function: Ntim Fwj Cawv by Haijun Shen

Luzhou Laojiao 1915 Primary Function: Ntim Fwj Cawv by Haijun Shen is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Ntim Khoom Competition Category.

NyiajNtim Khoom· 2021

Luzhou Laojiao 1915 Primary Function: Ntim Fwj Cawv

by Haijun Shen

Client: DIGA Creative design

A' Design Award Nyiaj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #121290

View at A' Design Award Press Release Award Badge

Colors

The Design

About Luzhou Laojiao 1915 Primary Function: Ntim Fwj Cawv

Luzhou Laojiao 1915 yog ib qho ntim rau cov cawv baijiu Suav teb. Lub fwj muaj yam ntxwv zoo li lub nkoj txwm nkoj, thiab cov cim pom kev raug ua kom zoo los ntawm daim ntawv qhia chaw Jiangyang ntawm Luzhou. Cov yam ntxwv nkhaus qhia txog cov kua ntws sab hauv thiab ua kom xis nyob rau hauv txhais tes. Lub fwj yog ua los ntawm iav uas tau txhuam xim thiab tau ntsia lub cim npe lag luam. Lub thawv ntim tiav nrog kev ua tooj liab, ua kom sib nqus thiab tau ntsia lub cim npe lag luam. Lub ntim muaj 58 los ntawm 158 los ntawm 350 milimita. Lub hom phiaj yog kom muaj ib qho yam ntxwv sib sib thiab pheej yig rau cov neeg haus cawv hnub nyoog 30 txog 40 xyoo, nrog ib qho kev xav niaj hnub siab qeb uas tseem tuav cov yam ntxwv qub kev cai lig kev cai.

The Recognition

About the A' Design Award Nyiaj

Luzhou Laojiao 1915 Primary Function: Ntim Fwj Cawv yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Luzhou Laojiao 1915 Primary Function: Ntim Fwj Cawv xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Luzhou Laojiao 1915 Primary Function: Ntim Fwj Cawv yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Dimensions & Packaging: 58mm×158mm×350mm
Tags: Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology: Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge: To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Research: Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration: The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Duration: The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow: Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Team Members: Haijun Shen
manling Lin