China International Import Expo 2024 Chaw Ua Yeeb Yam by Hktdc Creative Department

China International Import Expo 2024 Chaw Ua Yeeb Yam by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

ToojKev Tshwm Sim· 2025

China International Import Expo 2024 Chaw Ua Yeeb Yam

by Hktdc Creative Department

Client: Hong Kong Trade Development Council

A' Design Award Tooj Winner in Kev Tshwm Sim Category

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Verified Award Winner

Verify Award Status for #167060

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About China International Import Expo 2024 Chaw Ua Yeeb Yam

China International Import Expo 2024 yog qhov chaw tsim yeeb yam ua tau los ntawm ob lub tsev yeeb yam los pab cov tuam txhab Hong Kong txhim kho kev muag khoom hauv thaj chaw mainland China. Lub tsev yeeb yam khoom siv muaj kwv yees li 1000 square meters thiab tuav 44 tus tuam txhab qhia khoom noj thiab khoom pab kev noj qab haus huv. Lub tsev yeeb yam kev pabcuam muaj kwv yees li 500 square meters thiab tuav 18 tus tuam txhab qhia los ntawm kev pabcuam kws tshaj lij thiab kev thauj khoom. Ib lub tower hlau ob theem, cov LED displays uas hloov duab tas li thiab ib phab ntsa qhib uas nkhaus ua rau pom tau ntxiv ntawm qhov deb. Ib txoj kev siv framing system rov qab siv tau pab txo cov khib nyiab ntawm thaj chaw ua yeeb yam.

The Recognition

About the A' Design Award Tooj

China International Import Expo 2024 Chaw Ua Yeeb Yam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. China International Import Expo 2024 Chaw Ua Yeeb Yam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. China International Import Expo 2024 Chaw Ua Yeeb Yam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To support Hong Kong companies in expanding their domestic sales in the mainland China market, two pavilions at CIIE 2024 were established: the Hong Kong products pavilion and the Hong Kong service industry pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic cultural and regional features, such as foods, health, and household products.
Dimensions & Packaging: The Hong Kong Pavilions at CIIE 2024 featured two distinct areas. The Product Pavilion, measuring 34.5m W x 29.1m D x 6m H, covered approximately 1000 sqm and hosted 44 exhibitors showcasing Food and Health-related products. The Service Pavilion, at 24.2m W x 20.7m D x 6m H, spanned around 500 sqm and accommodated 18 exhibitors from professional services and logistics sectors, enabling direct engagement with buyers for new business and partnership opportunities.
Tags: CIIE, HKTDC, Exhibition Design, Green Booth Design Award(Gold)
Production Technology: We emphasized an eco-friendly approach with a reusable framing system and LED technology to enhance both physical and digital experiences while reducing onsite wastage. In the Product Pavilion, we introduced a two-layer champagne gold metal structure with transparent accent panels, marble-patterned wall finishes, and an LED scrolling display board, creating a warm, modern, and sustainable design.
Design Challenge: The project required managing tight move-in schedules, site access limitations, and logistics with the event organizer. The design incorporated effective modular planning to expedite installation and minimize on-site complexity. By exploring creative booth design details, logistics solutions, and installation methods, we enhanced efficiency and reduced delays. Additionally, sustainable design was a key requirement, integrating eco-friendly materials and practices to meet the organizer's specification, and we proudly won the Gold Booth Design Award this year.
Research: The Hong Kong Products Pavilion, themed "Food Gallery," seamlessly integrated Hong Kong design elements with open spaces and vibrant colors. LED displays and interactive cooking demos created a lively atmosphere, while cultural elements enhanced the experience, engaging buyers in Hong Kong's culinary richness.

The Hong Kong Services Pavilion featured a vibrant, arched structure with dynamic lines and colors, reflecting the city's energy. Utilizing sustainable materials and interactive elements, it enhanced visitor engagement while showcasing 18 exhibitors and promoting global connection.
Inspiration: The food service pavilion design seamlessly integrated Hong Kong's rich cultural heritage, featuring traditional architectural elements. The two-layer overhead tower, complemented by scrolling LED signage, captured the essence of Hong Kong as a dynamic and vibrant international city. Embracing the theme of energetic rhythm, the Hong Kong service pavilion showcased a visually captivating curved open wall design, creating a harmonious sense of movement and dynamic flow. The colorful patterns vividly reflected the liveliness of the city's bustling streets.
Project Duration: The project, held from November 5 to 10, 2024, at the Shanghai National Exhibition and Convention Center, highlighted innovative and sustainable design. As each pavilion had its own business focus and program requirements, we allowed total of six months from design kick-off to project completion.
Operation Flow: Located at the Shanghai National Convention & Exhibition Center, the largest exhibition complex in China, it was essential to have a strategic layout and distinctive design to improve visibility and attract traffic from afar. By enhancing the overhead tower design with striking elements, impactful lighting effects, and LED treatments, it stood out effectively while providing personal space for individual exhibitors from Hong Kong to showcase their services and latest developments.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council