Centrestage 2024 Kev Tswj Xyuas Khoom Cai Fashion by Rachel Tsang

Centrestage 2024 Kev Tswj Xyuas Khoom Cai Fashion by Rachel Tsang is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

ToojKev Tshwm Sim· 2025

Centrestage 2024 Kev Tswj Xyuas Khoom Cai Fashion

by Rachel Tsang

Client: Hong Kong Trade Development Council

A' Design Award Tooj Winner in Kev Tshwm Sim Category

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Colors

The Design

About Centrestage 2024 Kev Tswj Xyuas Khoom Cai Fashion

Centrestage 2024 yog ib qho kev tshwm sim fashion plaub hnub uas tau tuav rau hauv Hong Kong. Centrestage 2024 tau nthuav tawm 250 lub npe khoom lag luam los ntawm 17 lub teb chaws thiab thaj chaw, nrog rau kev qhia khaub ncaws fashion, kev sib tham, kev ua haujlwm sib txuas thiab kev taug ncig fashion. Lub ntsiab lus tsim khoom sib txuas kev txawj ntse ua haujlwm nrog kev txhim kho technology, qhia tawm los ntawm kev siv xim liab loj, teeb tsa projection, LED phab ntsa thiab thaj chaw qhov txag uas tuaj yeem sib tham. Lub tsev loj tuav kev tshwm sim no muaj ntau tshaj 11,000 metres square thiab tau muab faib ua tsib thaj chaw raws lub ntsiab lus. Muaj ib qho kev tshwm sim yav tsaus ntuj cais tawm uas siv txoj kev khiav duab voj voog ua lub hauv paus nyob ntawm ib lub roob incense loj.

The Recognition

About the A' Design Award Tooj

Centrestage 2024 Kev Tswj Xyuas Khoom Cai Fashion yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Centrestage 2024 Kev Tswj Xyuas Khoom Cai Fashion xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Centrestage 2024 Kev Tswj Xyuas Khoom Cai Fashion ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CENTRESTAGE, the annual highlight of the Asian fashion scene, serves as a premier platform for promoting global designer brands and collections and facilitating the launch of new products in the region. HKTDC invited industry professionals from around the world to participate in the annual event, fostering collaborative opportunities. This year we showcased 250 brands from 17 countries and regions, offered a captivating lineup of events including fashion shows, seminars, networking activities and fashion tours for all visitors.
Dimensions & Packaging: This year's CENTRESTAGE events were divided into two parts. The ELITES show at the Hong Kong Palace Museum occupied 450 sqm and hosted 300 guests. The grand event at the Hong Kong Convention and Exhibition Center spanned over 11000 sqm, featuring a fairground space and a highlighted main calkwalk stage for 600 guests. The meticulous planning and innovative design elements ensured an immersive and unforgettable experience for all attendees.
Tags: CENTRESTAGE, Hong Kong Fashion Event, HKTDC, FASHIONALLY, ELITES, YDC, Fashion Hong Kong, , Asia’s Fashion Spotlight, Exhibition Design
Production Technology: The couture journey began with raw fabric, progressing through craftsmanship to modern technology. Projection technology and lighting created dynamic patterns on fabric, with LED walls and interactive floor enhancing the immersive experience. Decorative elements like mega cotton fabric, beads, plastic, and LED lights symbolized fashion's evolution. Graphics blended classical lace and embroidery with futuristic coding and pixel elements, featured with AI generated models with runway shows, illustrating the dynamic transformation of fashion craftsmanship across different eras.
Design Challenge: We dedicated 9 months from thorough research, planning, follow with study industry trend and innovative design. This approach aimed to create a "wow" factor, such as the 10m long interactive floor with dynamic hanging fabric above. Similarly the vibrant overhead neon LED light strings at the Urban zones required detailed drawing and coordination. It was also crucial to have an experienced support team on site, especially for ELITES at the Hong Kong Palace Museum, ensuring a smooth move-in and transforming the museum space into an immersive show venue within 16 hours.
Research: The CENTRESTAGE event featured an AI-generated model video to promote exhibitors' collections, created immersive and interactive moments perfect for Instagram. A highlight was the use of over 150,000 incense sticks to form a mega-sized incense mountain, serving as a dynamic backdrop for the ELITES models. This innovative approach combined traditional craftsmanship with cutting-edge technology, offering an unique and captivating experience for all attendees.
Inspiration: The combination of "craftsmanship" and "technological advancement" was the concept of the event, which transformed traditional craft techniques and innovative technologies into stylish and unique fashion. The use of bold red color represented motivated action for the fashion industry. The vitality and strong emotions, including love, passion, and intensity, in the “craftformation” broke through traditional fashion arts with avant-garde trends and creativity.
Project Duration: CENTRESTAGE, a 4-day fashion event, was held from 4th to 7th September 2024 at the Hong Kong Convention and Exhibition Centre (HKCEC). The CENTRESTAGE ELITES show took place at the Hong Kong Palace Museum the night before the fair opened.
Operation Flow: The main event at HKCEC featured five thematic zones: Craftmanship, Urban, Contemporary, Athleisure, and Circular Fashion. The strategically designed layout and thoughtful venue decoration, including the Main Stage, Presentation, and Mini Parade areas enriched our trade hall & shows variety. For the ELITES show at the Palace Museum, inspired by "HOME" and "Circle" concept, we created a circular runway centered with a 5.8m diameter by 2.3m height, a mega incense mountain, blended with unique lighting effects to create a world-class haute couture event.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council