Heavens Elix Tshuaj Yej Kombucha by Sajindas Devidas

Heavens Elix Tshuaj Yej Kombucha by Sajindas Devidas is a highly esteemed winner of the very prestigious 2025 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.

ToojNtim Khoom· 2025

Heavens Elix Tshuaj Yej Kombucha

by Sajindas Devidas

Client: Heavens Elix

A' Design Award Tooj Winner in Ntim Khoom Category

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Verified Award Winner

Verify Award Status for #172182

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Colors

The Design

About Heavens Elix Tshuaj Yej Kombucha

Lub qauv tsim ntawm Heavens Elix Kombucha ntxim nyiam heev nrog nws cov xim gradient tshwj xeeb ntawm liab nplaum mus rau txiv kab ntxwv, haum zoo kawg nkaus nrog qhov tsw Hibiscus tshiab, thaum cov qauv Txiv Qaub thiab Blueberry raug qhia nrog lawv cov xim ci ntsa iab. Cov ntawv sau serif loj loj ntawm Elix qhia txog qhov zoo nkauj siab, thaum cov huab mos thiab cov paj hibiscus zoo nkauj ua rau muaj qhov chaw ntuj tsim thiab zoo li saum ntuj ceeb tsheej. Lub qauv tsim yooj yim thiab sib npaug ua kom pom tseeb thiab yooj yim nyeem, thaum lub cim me me duav nrog lub cim paj ntxiv ib qho zoo nkauj, txhawb nqa lub tuam txhab cov khoom ntuj tsim.

The Recognition

About the A' Design Award Tooj

Heavens Elix Tshuaj Yej Kombucha yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Heavens Elix Tshuaj Yej Kombucha xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Heavens Elix Tshuaj Yej Kombucha ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heavens Elix can design stands out with its vibrant pink-to-orange gradient, giving it a fresh and inviting look that matches the hibiscus flavor. The elegant typography, with "ELIX" in a bold serif font, adds a premium feel, while the soft clouds and delicate hibiscus flowers create a natural, almost dreamy vibe. The minimal yet well-balanced layout makes the text easy to read without feeling cluttered. The small circular emblem with a floral icon adds a refined touch, reinforcing the organic method.
Dimensions & Packaging: Height: Approximately 4.8 inches 12.2 cm
Diameter: Approximately 2.6 inches 6.6 cm
Volume: 12 US fluid ounces 355 ml
Tags: Product Design, Label Design, Kombucha tea, Visual Design
Production Technology: The Heavens Elix Kombucha packaging blends premium aesthetics with an approachable design. A deep pink to warm orange gradient evokes vitality and wellness while soft cloud motifs and floral overlays enhance its organic feel. Bold serif typography adds sophistication complemented by clear sans serif descriptors. Sustainable aluminum cans UV spot printing and a semi-matte finish ensure quality and eco conscious appeal. Each flavor Hibiscus Lemon and Blueberry features distinct yet cohesive colorways.
Design Challenge: The creative challenge was to design something distinctively unique, setting it apart from competitors, with an eye-catching appeal that would attract users and encourage them to purchase the product.
Research: Design research for Heavens Elix focused on understanding what customers value most unique flavors easy to use packaging and a healthy product. We explored different ways to make the bottles and cans both attractive and practical ensuring they stand out on shelves. The research also looked at how people interact with kombucha packaging leading to designs that are not only visually appealing but also functional and convenient for everyday use.
Inspiration: This design is inspired by nature, luxury branding, and modern health-conscious aesthetics. The pink-to-orange gradient reflects the vibrant hues of hibiscus flowers and tropical sunsets, evoking freshness and energy. The soft cloud elements create a light, airy feel, reinforcing purity and a "heavenly" essence that aligns with the brand name. The elegant typography and minimalist layout suggest a premium, sophisticated product, standing apart from the more rustic designs.
Project Duration: This project started on March 10th 2025 and finished on March 20th, at Columbus Ohio
Operation Flow: Heavens Elix's bottle or tin can is designed to be user friendly and functional. To enjoy the drink, simply open the can or bottle and pour it into a glass or drink directly. The bottle keeps the kombucha fresh, and the can is lightweight, making it easy to carry. The key feature is its ability to keep the drink naturally fizzy and full of flavor. It performs better because of its high quality ingredients, ensuring a refreshing and healthy experience with every sip.