2025 Kaohsiung XR Dreamland Kev Tsim Qauv Rau Chaw Nthuav Qhia by Fundesign.tv

2025 Kaohsiung XR Dreamland Kev Tsim Qauv Rau Chaw Nthuav Qhia by Fundesign.tv is a highly esteemed winner of the very prestigious 2026 A' Design Award Hlau in Tsim Kev Tshwm Sim thiab Kev Ua Koob Tsheej Competition Category.

HlauKev Tshwm Sim· 2026

2025 Kaohsiung XR Dreamland Kev Tsim Qauv Rau Chaw Nthuav Qhia

by Fundesign.tv

Client: Kaohsiung film archive

A' Design Award Hlau Winner in Kev Tshwm Sim Category

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Colors

The Design

About 2025 Kaohsiung XR Dreamland Kev Tsim Qauv Rau Chaw Nthuav Qhia

2025 Kaohsiung XR Dreamland yog ib qho kev tsim qauv chaw nthuav qhia uas raug tsim los rau ib qhov kev pab cuam yeeb yaj kiab immersive nyob rau hauv Kaohsiung, Taiwan. Qhov chaw npog kwv yees li 1,000 square meters thiab muaj 22 lub rooj sib txawv rau kev sim, ib lub twg loj li 3 txog 12 square meters. Txhua lub rooj nthuav tawm cov ntsiab lus virtual ntawm nws tus kheej qhov kev pab cuam los ua ib daim duab pom tau tiag, thaum lub ntsiab lus "future retro" uas sib koom ua ke txuas cov rooj no ua ib chav tsev yeeb yaj kiab nyias muaj nyias. Cov kab nkhaus du, iav acrylic uas pom duab thiab cov phiaj LED pom tshab ua rau lub qhov rooj nkag ci ntsa iab thiab ib lub rooj muag pib qub qub. Txoj kev taug coj cov neeg tuaj saib maj mam tawm ntawm lub ntiaj teb tiag mus rau hauv cov ntiaj teb virtual.

The Recognition

About the A' Design Award Hlau

2025 Kaohsiung XR Dreamland Kev Tsim Qauv Rau Chaw Nthuav Qhia yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. 2025 Kaohsiung XR Dreamland Kev Tsim Qauv Rau Chaw Nthuav Qhia xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. 2025 Kaohsiung XR Dreamland Kev Tsim Qauv Rau Chaw Nthuav Qhia tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kaohsiung’s remarkable journey from a heavy-industry port city to Asia’s XR innovation hub is the core inspiration behind XR DREAMLAND. Since 2017, when the Kaohsiung Film Festival launched Taiwan’s first VR program, the city has embraced immersive storytelling with bold vision and passion. At the Pier-2 Art Center, it established the permanent VR FILM LAB, which has grown into one of the largest XR immersive platforms in Asia, shaping Kaohsiung’s cultural identity around creative technology.
Dimensions & Packaging: Within an approximately 1,000-square-meter space, the exhibition features 22 XR experience booths, ranging from 3 to 12 square meters. Each booth is independently designed by physically extending its specific virtual XR content into the real world. Unified under a central Future Retro theater framework, these varied spatial installations are cohesively presented as individual cinema halls.
Tags: XR, DREAMLAND, Film Festival, Kaohsiung, Pier 2 Art Zone, VR, MR, AR, fundesign
Production Technology: The design team employs immersive narrative to bring the Crossborder Reincarnation concept to life. Utilizing a Future Retro aesthetic, the spatial execution contrasts a nostalgic exterior—such as the vintage ticket booth—with avant-garde, high-tech exhibition interiors. By juxtaposing these distinct temporal elements, the architecture functions as a dimensional portal. This curated pacing guides visitors from reality into the XR realm, establishing design as a language of the future.
Design Challenge: The primary internal challenge was synthesizing diverse cultural perspectives into a unified Future Retro narrative. They addressed this through deep interviews, digital collaboration tools, and frequent meetings, ensuring local creative concepts were respected. Externally, technical hardware constraints were significant. They utilized 16-panel transparent LED arrays to create a ship bridge entrance. This achieved spatial permeability, allowing visitors to glimpse the XR realm while maintaining a high-tech aesthetic that balanced production limitations with immersive design.
Research: Our research profiled Pier2 visitors and XR enthusiasts to design a seamless transition between realities. They employed trend analysis, benchmarking Tesla’s unique coffee shop for its blend of futuristic aesthetics and functionality. By observing visitor flows and preferences, They identified that a future retro style effectively lowers technological barriers. Results proved this design language invites exploration, turning space into a communal interface. This directly contributed to record-breaking attendance, validating that intuitive design makes complex tech accessible.
Inspiration: Inspired by the concept of Future Vintage, the design reinterprets the romantic futurism of the 1950s to 1970s: streamlined curves, metallic gleam, and cosmic aspirations. From the glowing entrance to the dramatic ticket booth and screening area, nostalgia and avant-garde aesthetics intertwine. Grand light gates, retro sci-fi details, transparent LEDs, and mirrored acrylic create a theatrical atmosphere, while flowing pathways gradually blur the line between physical and virtual realms.
Project Duration: The Kaohsiung film festival xr dreamland exhibition was held at Warehouse P3 of the Pier-2 Art Center in Kaohsiung, Taiwan, from October 10 to October 26, 2025.
Operation Flow: To maximize physical presence, the design focused on creating a visually striking entrance and ticket booth. This strategic architectural attraction served as a high-conversion funnel, guiding visitors from curiosity to entry. As the primary touchpoint, the Future Retro facade’s captivating aesthetic drove foot traffic and directly translated visitor engagement into a record-breaking box office performance of over one million dollars, surpassing all previous festival records.
Team Members: GM: Carrie Chang
Project Director: SK Chen
3D Designer: Peijou Wu
Coordinator: Esther Chen