Tanaka 1789 X Chartier Sake Blend 001 Munus Primarium: Involucrum Lagoenae Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.
ArgentumInvolucrum· 2021
Tanaka 1789 X Chartier Sake Blend 001 Munus Primarium: Involucrum Lagoenae Sake
Client: Tanaka 1789 X Chartier
Praemium A' Design Award Argenteum Winner in Involucrum Category
Verified Award Winner
Verify Award Status for #112010The Design
About Tanaka 1789 X Chartier Sake Blend 001 Munus Primarium: Involucrum Lagoenae Sake
Tanaka 1789 X Chartier Sake Blend 001 est involucrum seriei mixturarum sake. Titulus fert exemplar clathri nigri in nigro, a parietibus officinae zythepsariae Tanaka inspiratum, quod exemplum architecturae Kura ex aetate Edo est. Clathrum ut vernices circum lagoenam impressum est et in seriem hexagonorum digestum, symbolum scientiae aromaticae. Niger et albus adhibentur quia utraque nota hos colores exhibet, et lagoenae nigrae sake praestantissimo reservantur. Duo nomina in exemplar crucis per litteram A communem coniunguntur.
The Recognition
About the Praemium A' Design Award Argenteum
Tanaka 1789 X Chartier Sake Blend 001 Munus Primarium: Involucrum Lagoenae Sake victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Tanaka 1789 X Chartier Sake Blend 001 Munus Primarium: Involucrum Lagoenae Sake opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Tanaka 1789 X Chartier Sake Blend 001 Munus Primarium: Involucrum Lagoenae Sake creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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