Dark Horse Wine Involucrum Vini by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.
ArgentumInvolucrum· 2021
Dark Horse Wine Involucrum Vini
Client: E&J Gallo
Praemium A' Design Award Argenteum Winner in Involucrum Category
- 27,080
- Verified Award Winner
- Verify Award Status for #112024
The Design
About Dark Horse Wine Involucrum Vini
Dark Horse est involucrum vini et signi delineatio pro societate vinaria Californiensi creata. Delineatio in ratione flexibili fundatur, quae totum involucrorum ordinem complectitur et futuras additiones permittit. Tituli in charta praestantiore imprimuntur, superficiebus metallicis et opacis, quae colorem saporisque indicia amplificant. Signum societatis in fronte medioque cuiusque tituli collocatur. Dispositio tituli simplex est, ut contenta lagoenae uno aspectu intellegi possint. Propositum est qualitatem saporemque in pluteo clare exprimere.
The Recognition
About the Praemium A' Design Award Argenteum
Dark Horse Wine Involucrum Vini victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Dark Horse Wine Involucrum Vini opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Dark Horse Wine Involucrum Vini creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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