Pepsi X SHFW Canistrum Potionis by PepsiCo Design and Innovation

Pepsi X SHFW Canistrum Potionis by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Praemium A' Design Award Argenteum in Designatio Involucri Competition Category.

ArgentumInvolucrum· 2021

Pepsi X SHFW Canistrum Potionis

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Praemium A' Design Award Argenteum Winner in Involucrum Category

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Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Canistrum Potionis

Pepsi X SHFW est canistrum potionis editionis limitatae creatum pro Hebdomade Vestimentorum Shanghaiensi Veris/Aestatis anni 2020 atque in Sinis emissum. Canistrum pars est amplioris systematis identitatis visualis pro eodem eventu elaborati. Thema temporis, Sensatio et Fons, designationem dirigit et explorationem diversarum perspectivarum reddit. Formae ex elementis organicis et vitreis inspiratae intra spatium dimensionale coniunguntur. Effectus spiritum ipsius notae Pepsi Black cum variis operibus designatorum vestimentorum in eventu praesentatis conectit.

The Recognition

About the Praemium A' Design Award Argenteum

Pepsi X SHFW Canistrum Potionis victor est Praemii A' Design Award Argenteum, honoris eximie amplissimi formis summi generis, pulchris et conspicuis dati. Victores Argenti opera valde splendida et creandi ingenio praedita sunt, quae praestantem peritiam, talentum et acumen auctorum suorum ostendunt. Exspectatur Pepsi X SHFW Canistrum Potionis opus mirabile, exemplare, valde professionale et penitus novum fore. Haec forma Argento victa inventum notabile et admiratum est, quod ad fines artis, scientiae, formandi rationis et technologiae promovendos confert. Pepsi X SHFW Canistrum Potionis creatio est, quam multi invident, quae cupiditates excitat, sensus bonos affert et admirationem miraculumque movet.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release